Microsoft Office

Part V
Analyzing Data with Excel
FIGURE 36.8
Preparing to create a two-input data table.
To create the data table:
1. Enter the response rate values in F4:M4.
2. Enter the number mailed values in E5:E14.
3. Select the range E4:M14 and choose Data ➪ Data Tools ➪ What-If Analysis ➪ Data Table.
4. In the Data Table dialog box, specify B5 as the Row input cell (the response rate) and cell
B4 as the Column input (the number mailed).
5. Click OK, and Excel fills in the data table.
Figure 36.9 shows the result. As you see, quite a few of the combinations of response rate and quantity
mailed result in a loss rather than a profit.
As with the one-input data table, this data table is dynamic. You can change the formula in cell E4 to refer
to another cell (such a gross profit). Or, you can enter some different values for Response Rate and Number
Mailed.
FIGURE 36.9
The result of the two-input data table.
642