The Mobile Internet Report Key Themes*

iPhone + Android Mobile Internet Usage Much Higher than Shipment Share =
Implies High Probability of On-Going Share Gains Based on Consumer Voting
Global Smartphone Share of HTML Mobile Page View / Mobile Internet + Apps Usage / Unit Shipments
70%
65%
60%
HTML Mobile Page Views Share (Net Applications, 4/09)
50%
50%
45%
Mobile Internet + Apps Usage Share (AdMob, 10/09)
% Share
40%
30%
25%
Global Unit Shipment Share (Gartner, CQ3:09)
20%
17%
21%
10%
0%
7%
11%
8%
4%
7%
3%
8%
6%
2% 3% 3%
1%
iPhone Symbian Android RIM Palm Windows Other
Note: Net Applications collects data from ~160MM monthly visitors on mobile devices that render full HTML pages and
150
Javascript. Visits to WAP pages are excluded.
Source: AdMob Mobile Metrics Report (10/09), Net Applications (4/09), Gartner (CQ3:09).
8%
1%
5%