26.01.2015 Views

The Mobile Internet Report Key Themes*

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…<strong>Key</strong> <strong>Mobile</strong> <strong>Internet</strong> <strong>The</strong>mes…<br />

3) Apple Leading in <strong>Mobile</strong> Innovation + Impact, for Now – Depth of App<br />

Ecosystems + User Experience + Pricing Will Likely Determine Long-Term<br />

Winners – Near term, Apple is driving the platform change to mobile computing<br />

and leading in user experience. Its mobile ecosystem (iPhone + iTouch + iTunes<br />

+ accessories + services) market share / impact should surprise on the upside<br />

for at least the next 1-2 years. Longer term, Google Android’s open / free<br />

operating system (combined with clever device manufacturers), emerging<br />

markets competition, and carrier limitations may pose challenges to Apple’s<br />

market share upside. RIM may maintain enterprise lead, owing to installed base,<br />

but long-term outlook is challenged.<br />

7

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