The Mobile Internet Report Key Themes*

Handset / Smartphone Market Share Varies in Key Markets –
With So Many Partners, Android Runs Fragmentation Risk Globally / Regionally
Regional Handset / Smartphone Market Share by Vendor, CQ3:09
Handset Vendor Market Share
N. America
W. Europe
Asia Pacific
Japan
Handset Vendor Share Handset Vendor Share Handset Vendor Share Handset Vendor Share
Samsung 25% Nokia 39% Nokia 42% Sharp 26%
LG Electronics 22% Samsung 25% Others 19% Panasonic 15%
Motorola 17% Sony Ericsson 10% Samsung 15% Fujitsu 12%
Research In Motion 13% LG Electronics 11% LG Electronics 5% Other 11%
Apple 7% Apple 5% ZTE 3% Sony Ericsson 7%
Nokia 6% Research In Motion 3% Motorola 2% Toshiba 6%
Kyocera 3% HTC 2% Huawei 2% Kyocera 5%
HTC 2% Others 2% Sony Ericsson 2% Apple 5%
UTStarcom 1% Motorola 1% Tianyu 2% Casio 3%
Sony Ericsson 1% Vodafone 1% Lenovo 2% Samsung 2%
Smartphone Vendor Share Smartphone Vendor Share Smartphone Vendor Share Smartphone Vendor Share
Research In Motion 51% Nokia 48% Nokia 75% Fujitsu 24%
Apple 29% Apple 20% Apple 8% Sharp 21%
HTC 6% Research In Motion 15% HTC 6% Panasonic Communications 20%
Palm 5% HTC 10% Research In Motion 4% Other 20%
Nokia 4% Samsung 5% Samsung 3% Apple 10%
Samsung 2% Sony Ericsson 1% Motorola 2% HTC 2%
Sharp 1% O2 0% Others 1% Toshiba 1%
T-Mobile 1% T-Mobile 0% LG Electronics 0% Research In Motion 1%
Verizon 0% HP 0% Sony Ericsson 0% Sony Ericsson 0%
LG Electronics 0% Others 0% Lenovo 0% Nokia 0%
Green Font = Vendor Supports Android Platform
Smartphone Vendor Market Share
Note: Other vendors that support Android OS include LG Electronics, Sony Ericsson, Acer, Archos, Lenovo, Huawei,
and Dell. Source: Gartner CQ3:09, Company Reports, Morgan Stanley Research.
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