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The Mobile Internet Report Key Themes*

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Next-Gen Networks / Spectrum Optimization / Network Management Should<br />

Keep Utilization in ~50% Range as Data Usage Approaches = 1GB per Month<br />

Network Utilization (Given Capacity from 3 Sector / 2 Carrier / HSPA+ 21.1 Mbps Cell<br />

Site) vs. Smartphone Penetration (Given Smartphone Users Consume 1GB / Month)<br />

100%<br />

Network Utilization<br />

80%<br />

60%<br />

40%<br />

20%<br />

0%<br />

Where We Will Be by Year-end 2012E<br />

~50% Smartphone Penetration in USA<br />

~50% Network Utilization in Major Market in Peak Times<br />

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%<br />

Smartphone Penetration<br />

Peak <strong>Mobile</strong> Traffic Demand (% of Capacity)<br />

Warning Sign (75% Capacity Utilization)<br />

Note: 1GB Smartphone data use is per user per month. Source: Morgan Stanley Research.<br />

484

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