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The Mobile Internet Report Key Themes*

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Opportunities Could Be Significant at Inflection Point –<br />

~1B 3G Subscribers Driving Monthly Data Revenue of ~$2-3B by 2012E<br />

3,500<br />

Monthly Data Revenue at Inflection Years (~20-25% 3G Penetration)<br />

$3,269<br />

Monthly Data Revenue ($MM) in Inflection Year<br />

3,000<br />

2,500<br />

2,000<br />

1,500<br />

1,000<br />

500<br />

Emerging Market Data Revenue ($MM) @ $3.00 ARPU<br />

Emerging Market Data Revenue ($MM) @ $2.50 ARPU<br />

Emerging Market Data Revenue ($MM) @ $2.00 ARPU<br />

Developed Market Data Revenue ($MM)<br />

$1,001<br />

$695<br />

$309<br />

$2,179<br />

$2,724<br />

0<br />

Japan North America Western Europe Emerging Markets<br />

Inflection Point Year 2004 2008 2008 2012E<br />

Note: 3G inflection point equals 20-25% subscriber penetration; Data ARPU at 3G inflection equals: Japanese weighted average 2004<br />

Data ARPU (Japan), USA Big Four weighted average 1Q:08 Data ARPU (USA + Western Europe, similar pricing structure), Emerging<br />

573<br />

Markets Data ARPU scenarios: Base Case / VAS / <strong>Mobile</strong> Broadband Proliferation. Source: ITU, Morgan Stanley Research estimates.

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