The Mobile Internet Report Key Themes*

iPhone Gaming Usage Stacks Up Well
vs. Nintendo DS + Sony PSP
Average Weekly Playing Time Hrs)
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0
2.8
Nintendo
DS
Average Weekly Playing Time in US (% of Users + Hrs), by Device
5% 5%
10%
3.0
9%
2.8
13%
12%
Sony
PSP
iPhone Gaming Usage ≈
Other Handheld Gaming
Devices – Large % of
Users Casually Play for
1-2 Hours / Week
35%
31%
51% 51%
12%
66%
100%
80%
60%
40%
20%
iPhone - - Nintendo
DS
Sony
PSP
iPhone
1-2 Hrs 3-4 Hrs 5-10 Hrs 11+Hrs
0%
Average Weekly Playing Time (% of Users)
224
Note: Morgan Stanley surveyed 2,500 consumers in the US / UK on videogame hardware and software in CQ4:09. Source:
Masahiro Ono, Morgan Stanley Research.