The Mobile Internet Report Key Themes*

Adobe Flash Could Be a Dark Horse in Mobile App Platforms Race –
De Facto Interactive Desktop Web App Platform Now Going Mobile
70% of today’s web videos (YouTube + Hulu) / 75% of web games / apps are programmed to run in Adobe Flash
environment…
…but the most advanced mobile browsers (iPhone / Android / WebOS) do not support Flash, creating a duller
mobile web + forcing all web videos to be re-encoded for mobile
Adobe announced Flash 10.1 on 10/5/09, extending full Flash support to RIM BlackBerry / Google Android /
Nokia Symbian / Palm WebOS / Microsoft Windows Mobile by 2010E
Adobe also created Open Screen Project in 5/08 (joined by Google / Intel / RIM / Motorola / Palm / Nvidia / MTV /
Cisco / ARM / LG / Verizon Wireless…) to expand Flash runtime environment beyond desktop and mobile
screens, into embedded / TV screens
And, maybe, just maybe, Flash will include an embedded payment option someday…
Adobe Flash 10.1 Beta on Palm Pre (WebKit-Based Mobile Browser)
Watching Web Videos Playing Web Games Listening to Web Music
Note: A lite version of Flash was previously developed for Nokia Symbian / Windows Mobile / Opera Mobile browsers, but
suffers from reduced functionality;
Source: Adobe, video screen shots courtesy of Open Screen Project via Engadget, Keith Weiss Morgan Stanley Research.
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