The Mobile Internet Report Key Themes*

AT&T =
50x Mobile Data Traffic Increase in Past 3 Years
50x mobile data traffic growth from CQ2:06 – CQ2:09 (+267% CAGR), despite
only ~40% subscriber growth over same period (+12% CAGR)
Top 3% of AT&T’s smartphone customers consume 13x more data than average
and account for 40% of all of AT&T’s smartphone data traffic
AT&T Mobile Data Traffic Growth, CQ2:06 – CQ2:09
Mobile Data Traffic on AT&T's
Network (Normalized, CQ2:06=100)
5000
4000
3000
2000
1000
0
4,932% Increase in Data Traffic
CQ2:06 CQ4:06 CQ2:07 CQ4:07 CQ2:08 CQ4:08 CQ2:09
100
90
80
70
60
50
AT&T Subscribers (MM)
Mobile Data Traffic
Subscribers
Source: AT&T.
415