The Mobile Internet Report Key Themes*

Smartphone =
Desktop Internet + More
Personal – typically used by a single user, smartphones stay in your pocket during the day, and charge on
your nightstand during the night; 60% of users carry their phones with them at all times, even when at home
Powerful – high-end smartphones today have processing power = average PC 8 years ago. Fast / dual-core
CPU (600Mhz+) / large memory (8GB+) / 3D graphics / high-resolution screen becoming standard
Always Connected – always-on 3G / Wi-Fi connections give consumers Internet access anytime / anywhere
Location Aware – GPS / cellular location info provides context when searching / browsing on the Internet
Easy Payment / Authentication – soft-linked iTunes account / hard-wired mobile identification number (MIN)
to provide easy authentication for micropayments + Wi-Fi authorizations
Apple iPhone / iTouch = Best example of personal + powerful + connected devices, with enhanced ease of
use from natural user interface
Personal Powerful Connected Location Aware Easy Payment
Notes: Cell phone user study conducted in 2008. Source: Knowledge Networks, marketingcharts.com, Apple.
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