The Mobile Internet Report Key Themes*

Wi-Fi Case Study #2 –
Boosting Value Proposition for Wireline-Only Companies (Iliad)
Iliad (France’s 2 nd largest broadband company) – Pre-installing Wi-Fi on home TV / DSL
set-top boxes and turning each subscribers’ set-top box into one of the 3MM potential optin
community hotspots across France for sharing.
90%+ coverage of Paris metro area, 176K+ activated hotspots across France.
Strong privacy / security control via opt-in / separate public and private network IP
address / managed public Wi-Fi speed (1Mbps to 25% of full bandwidth)
Free community Wi-Fi + attractive triple-play pricing consistent organic broadband
market share gains – Iliad commands 51% of unbundled (deregulated) broadband
subscriber market in France in CQ2:09, up from 41% in CQ2:06.
Iliad’s Free Wi-Fi Hotspot Coverage in Paris (Red = Strong Signal; Blue = Weak Signal)
Source: Iliad, freebox-wifi.fr, Morgan Stanley Research.
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