The Mobile Internet Report Key Themes*

Don’t Expect Apple to Stand Still
Apple Will Continue to Enter New Markets, Including Pre-Paid
We are also focused on geographic rollouts. We spent time this quarter on the Middle
East and Asia and rolled out Saudi Arabia, UAE, Indonesia, Malaysia, Thailand, to name
a few. And we’re obviously focused on more in the future. So between the product plans
that we’ve got and the App Store and the software that you’ve seen and then things I
can’t talk about, we have a plan that we believe continues to make us the leader in the
space, continues to keep us years ahead of others, and one of the things that we will
make sure is that we don’t leave a price umbrella for people.
- Tim Cook, Apple COO, F2Q09 Earnings Call
…we sell by prepay in markets that are predominantly prepay, and I think we have more
to learn in that environment. I think this is an environment where we’re still a beginner in
some ways and I think can make drastic improvements. I think our business model
works quite well in the post-paid category, but prepay is an opportunity for us. We are
trying it in markets where post-pay is the dominant of the two, and we’re trying it where
prepay is the dominant. So we have multiple things going on right now, and hopefully
we’ll learn from that and improve as we move forward.
- Tim Cook, Apple COO, F3Q09 Earnings Call
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