The Mobile Internet Report Key Themes*

Wireless Modem Usage =
Higher Data Usage than iPhone
75% of UK mobile broadband users access Internet on wireless modem-enabled device
(including computers with embedded modems / 3G dongles / data cards) at home
Wireless modem average monthly data usage approaching 1GB in 11/08, 1000x 2.xG
handset data usage
Data AUPU (Average Usage Per User)
approaching 1GB per month
for data card users
1000
100
10
1
Data card consumer
Data card business
iPhone 3G+ handset &
unlimited option
3G/3G+ handset
EDGE only handset
% of Mobile Broadband Users
Most consumers use wireless modems
at home / at work, similar to wireline
broadband usage settings
120%
100%
80%
60%
40%
20%
0%
75%
18%
27%
Where do
you use
wireless
modems
At home
At work
On the
move
Note: Chart outlining mobile broadband use by location adds to >100% because users can use modems in more than one
location (i.e. a user who accesses Internet in all three locations is included in the percentage for all three locations).
Source: Data AUPU per Orange France, 11/08, active customers. Location of mobile broadband use by GfK consumer panel,
CQ1:08, via UK Ofcom. Wireless modem shipment forecast per Informa.
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