Management of Technology and Innovation in Japan

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Exploiting “Interface Capabilities” in Overseas Markets 165 Takeishi A and Fujimoto T (2001): ‘Modularization in the auto industry: interlinked multiple hierarchies of product, production, and supplier systems’, Discussion Paper F- Series, Center for International Research on the Japanese Economy, Faculty of Economics, The University of Tokyo Ulrich K (1995): ‘The role of product architecture in the manufacturing firm’, Research Policy, Vol. 24, 419-440 von Hippel E (1994): ‘”Sticky information” and the locus of problem solving: Implications for innovation’, Management Science, Vol. 40, No. 4, 429-439 Wasti SN and Liker JK (1999): ‘Collaborating with suppliers in product development: A U.S. and Japan comparative study’, IEEE Transactions on Engineering Management, Vol. 46, Issue 4, 444-461 Yasumoto M and Fujimoto T (2005): ‘Does cross-functional integration lead to adaptive capabilities? Lessons from 188 Japanese product development projects’, International Journal of Technology Management, Vol.30, Nos.3/4, 265-298
“Fuzzy Front End” Practices in Innovating Japanese Companies Cornelius Herstatt, Birgit Verworn, Christoph Stockstrom, Akio Nagahira, and Osamu Takahashi Introduction In a comparison of 14 German and 14 Japanese NPD projects, Herstatt et al. (2004: 20) report on front-end related activities in these countries. They found Japanese companies to rely on a comparatively formal approach with strong methodological support to reduce uncertainty. With this paper we try to extend and test their propositions in order to develop a deeper understanding of Japanese front end activities in the context of a large scale study. We will report on findings about typical activities such as idea generation and assessment, and the reduction of market and technological uncertainty. In addition, we will show differences in the practices between successful and unsuccessful companies with regard to the execution of several front end activities. For this purpose, the paper is organized as follows: Part 2 provides an overview of our study describing our sample and addressing methodological issues. We present our findings concerning typical front-end-related activities in part 3. Next, we report on the differences between successful and unsuccessful companies. This paper ends with a discussion of our results and suggestions for further research. Study Aim of the Study Empirical work by Cooper and Kleinschmidt showed that “the greatest differences between winners and losers were found in the quality of execution of predevelopment activities” (Cooper and Kleinschmidt 1994, p. 26). Two factors were identified as playing a major role in product success: the quality of executing the pre-development activities, and a well defined product and project prior to the development phase (Cooper and Kleinschmidt 1990, p. 27). A study of 788 new product launches in Japan confirmed that Japanese new product professionals view the importance of pre-development proficiency in much the same way as their American and European counterparts (Song and Parry 1996, pp. 422, 433).
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Management of Technology and Innova
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Prof. Dr. Cornelius Herstatt Christ
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VI Preface and Introduction its ori
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Table of Contents Part I: Strategic
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List of Contributing Authors Yaichi
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List of Contributing Authors XXIII
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Designing the Product Architecture
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30 A. Takeishi and Y. Aoshima “gr
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32 A. Takeishi and Y. Aoshima The B
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34 A. Takeishi and Y. Aoshima troub
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36 A. Takeishi and Y. Aoshima Histo
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38 A. Takeishi and Y. Aoshima bles
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40 A. Takeishi and Y. Aoshima mud,
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42 A. Takeishi and Y. Aoshima Table
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44 A. Takeishi and Y. Aoshima Shima
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46 A. Takeishi and Y. Aoshima of th
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48 A. Takeishi and Y. Aoshima parts
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50 K. Kusunoki anticipating and sol
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52 K. Kusunoki both manufacturers a
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54 K. Kusunoki users. With the rele
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56 K. Kusunoki existing performance
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58 K. Kusunoki the LCD computer mon
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60 K. Kusunoki In the home-use vide
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62 K. Kusunoki systems with interna
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64 K. Kusunoki visible dimensions e
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66 K. Kusunoki Cocoon appears a goo
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68 K. Kusunoki level system. To acq
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70 K. Kusunoki music editing softwa
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The Customer System and New Product
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Part II: Process Aspects
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88 S. J. Harryson An important sugg
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90 S. J. Harryson Introducing a Kno
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92 S. J. Harryson Their data also s
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94 S. J. Harryson view of transacti
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96 S. J. Harryson but never produce
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98 S. J. Harryson Know-Who in Produ
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100 S. J. Harryson Leveraging Intra
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102 S. J. Harryson naka stated that
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104 S. J. Harryson protect Canon’
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106 S. J. Harryson Consequently, a
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108 S. J. Harryson References Abegg
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110 S. J. Harryson Johansson U and
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220 K. Nobeoka Second, Toyota also
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222 K. Nobeoka and it was not often
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224 K. Nobeoka The hierarchical chi
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226 K. Nobeoka tion. Engineers can
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228 K. Nobeoka believes that five d
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230 K. Nobeoka Discussion and Concl
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232 K. Nobeoka essential to support
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234 K. Nobeoka Markides C and Willi
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236 D. Ge and T. Fujimoto ownership
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238 D. Ge and T. Fujimoto shares th
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240 D. Ge and T. Fujimoto Table 1.
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242 D. Ge and T. Fujimoto Based on
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244 D. Ge and T. Fujimoto Discussio
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246 D. Ge and T. Fujimoto sourcing
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248 D. Ge and T. Fujimoto Nishiguch
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250 C. Herstatt, C. Stockstrom, and
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Part IV: Cultural Aspects
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270 C. Nakata and S. Im have not be
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272 C. Nakata and S. Im ucts, such
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274 C. Nakata and S. Im customers a
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276 C. Nakata and S. Im New Product
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278 C. Nakata and S. Im Measures We
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280 C. Nakata and S. Im analysis in
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282 C. Nakata and S. Im Managerial
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284 C. Nakata and S. Im derstanding
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286 C. Nakata and S. Im Fukuyama F
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Differences in the Internationaliza
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3.94 To adapt products to local req
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Acknowledgment Differences in the I
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Global Innovation and Knowledge Flo
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From Practice: IP Management in Jap
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Objectives of IP management To cont
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Technology Planning Function From P
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MoT: From Academia to Management Pr
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Index 3G 148 f., 152 5 S process 19
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Japanese consumers 125, 129, 135 Ja
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Management of Technology and Innovation in Japan

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