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Management of Technology and Innovation in Japan

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368 Y. Mori<br />

70% <strong>of</strong> this type <strong>of</strong> <strong>in</strong>come, <strong>and</strong> this demonstrates the superiority <strong>of</strong> their IP management.<br />

Look<strong>in</strong>g <strong>in</strong>side Hitachi’s IP management, we can see that the company is ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g<br />

its own pr<strong>of</strong>itability <strong>in</strong> the IP department while closely coord<strong>in</strong>at<strong>in</strong>g IP<br />

strategy with bus<strong>in</strong>ess strategy. Organizationally, Hitachi also posts top-tier personnel<br />

<strong>in</strong> its IP department, which shows the company’s <strong>in</strong>tention to achieve pr<strong>of</strong>itability<br />

from IP.<br />

In order to sort patents strategically, a meticulous <strong>in</strong>vestigation <strong>of</strong> carefully<br />

screened patent applications is carried out at the time <strong>of</strong> <strong>in</strong>vention. The company<br />

has established a process to strategically select <strong>in</strong>ventions, <strong>and</strong> prepares detailed<br />

documents on <strong>in</strong>ventions designed as strategic patents, <strong>and</strong> carries out priority<br />

process<strong>in</strong>g <strong>of</strong> exam<strong>in</strong>ations <strong>of</strong> overseas applications. For example, <strong>in</strong> order to select<br />

strategic patents, Hitachi classifies patents for application <strong>in</strong>to five levels, A<br />

through E. The A patents are considered to be the strategic patents, <strong>and</strong> these are<br />

further divided <strong>in</strong>to the three ranks <strong>of</strong> gold, silver, <strong>and</strong> bronze.<br />

Strategic patents are those fundamental <strong>and</strong> necessary <strong>in</strong>ventions that cannot be<br />

avoided <strong>in</strong> terms <strong>of</strong> the pr<strong>in</strong>ciple products <strong>and</strong> technologies <strong>of</strong> the future. At the<br />

same time, they must be superior cutt<strong>in</strong>g edge technology <strong>and</strong> <strong>in</strong>ventions that have<br />

been confirmed as technologically realizable. Furthermore, these patents must be<br />

<strong>in</strong>ventions that can be reliably adopted on a large scale, <strong>and</strong> must be <strong>in</strong>ventions<br />

that the company plans to adopt as part <strong>of</strong> major research themes. Therefore, they<br />

must also be given the highest priority for application process<strong>in</strong>g. Hitachi has set<br />

targets for the number <strong>of</strong> these strategic patents: for example, 20 to 30 gold patents,<br />

70 to 80 silver patents, <strong>and</strong> around 200 bronze patent applications.<br />

The next most important patents are called basic patents, <strong>and</strong> these are the <strong>in</strong>ventions<br />

that it will be difficult for other companies to avoid once the patents are<br />

registered. At the same time, these represent the favored technology <strong>in</strong> research<br />

<strong>and</strong> development plann<strong>in</strong>g, <strong>and</strong> must be <strong>in</strong>ventions for which there is a fair degree<br />

<strong>of</strong> technological realization potential. These patent applications are given priority<br />

process<strong>in</strong>g. Unlike strategic patents, the target numbers for these are <strong>in</strong> the thous<strong>and</strong>s,<br />

<strong>in</strong> the range <strong>of</strong> 2,000 to 4,000 applications.<br />

Next are the so-called regular patents. These are difficult for other companies to<br />

avoid, <strong>and</strong> are superior <strong>in</strong>ventions compared to those <strong>of</strong> other companies. Efficient<br />

process<strong>in</strong>g is carried out for these patents, <strong>and</strong> the target number <strong>of</strong> applications is<br />

<strong>in</strong> the range <strong>of</strong> 7,000 to 8,000.<br />

Then comes the fourth group <strong>of</strong> patents, called public patents. These are somewhat<br />

difficult for other companies to avoid, <strong>and</strong> are fairly pr<strong>of</strong>itable <strong>in</strong>ventions for<br />

the company. Although the rights are not necessary for the company, they serve<br />

the role <strong>of</strong> prevent<strong>in</strong>g other companies from utiliz<strong>in</strong>g the technology. These are<br />

also processed <strong>in</strong> an efficient way. The target number <strong>of</strong> applications is from<br />

8,000 to 10,000 patents.<br />

F<strong>in</strong>ally, there is the deferred group <strong>of</strong> patent applications. This is technology<br />

that would be easy for other companies to avoid, <strong>and</strong> is not so different from exist<strong>in</strong>g<br />

technology. Furthermore, s<strong>in</strong>ce they are not important patents, they can be<br />

postponed. Roughly several thous<strong>and</strong>s <strong>of</strong> these patents are expected at Hitachi.

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