Management of Technology and Innovation in Japan
Management of Technology and Innovation in Japan
Management of Technology and Innovation in Japan
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368 Y. Mori<br />
70% <strong>of</strong> this type <strong>of</strong> <strong>in</strong>come, <strong>and</strong> this demonstrates the superiority <strong>of</strong> their IP management.<br />
Look<strong>in</strong>g <strong>in</strong>side Hitachi’s IP management, we can see that the company is ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g<br />
its own pr<strong>of</strong>itability <strong>in</strong> the IP department while closely coord<strong>in</strong>at<strong>in</strong>g IP<br />
strategy with bus<strong>in</strong>ess strategy. Organizationally, Hitachi also posts top-tier personnel<br />
<strong>in</strong> its IP department, which shows the company’s <strong>in</strong>tention to achieve pr<strong>of</strong>itability<br />
from IP.<br />
In order to sort patents strategically, a meticulous <strong>in</strong>vestigation <strong>of</strong> carefully<br />
screened patent applications is carried out at the time <strong>of</strong> <strong>in</strong>vention. The company<br />
has established a process to strategically select <strong>in</strong>ventions, <strong>and</strong> prepares detailed<br />
documents on <strong>in</strong>ventions designed as strategic patents, <strong>and</strong> carries out priority<br />
process<strong>in</strong>g <strong>of</strong> exam<strong>in</strong>ations <strong>of</strong> overseas applications. For example, <strong>in</strong> order to select<br />
strategic patents, Hitachi classifies patents for application <strong>in</strong>to five levels, A<br />
through E. The A patents are considered to be the strategic patents, <strong>and</strong> these are<br />
further divided <strong>in</strong>to the three ranks <strong>of</strong> gold, silver, <strong>and</strong> bronze.<br />
Strategic patents are those fundamental <strong>and</strong> necessary <strong>in</strong>ventions that cannot be<br />
avoided <strong>in</strong> terms <strong>of</strong> the pr<strong>in</strong>ciple products <strong>and</strong> technologies <strong>of</strong> the future. At the<br />
same time, they must be superior cutt<strong>in</strong>g edge technology <strong>and</strong> <strong>in</strong>ventions that have<br />
been confirmed as technologically realizable. Furthermore, these patents must be<br />
<strong>in</strong>ventions that can be reliably adopted on a large scale, <strong>and</strong> must be <strong>in</strong>ventions<br />
that the company plans to adopt as part <strong>of</strong> major research themes. Therefore, they<br />
must also be given the highest priority for application process<strong>in</strong>g. Hitachi has set<br />
targets for the number <strong>of</strong> these strategic patents: for example, 20 to 30 gold patents,<br />
70 to 80 silver patents, <strong>and</strong> around 200 bronze patent applications.<br />
The next most important patents are called basic patents, <strong>and</strong> these are the <strong>in</strong>ventions<br />
that it will be difficult for other companies to avoid once the patents are<br />
registered. At the same time, these represent the favored technology <strong>in</strong> research<br />
<strong>and</strong> development plann<strong>in</strong>g, <strong>and</strong> must be <strong>in</strong>ventions for which there is a fair degree<br />
<strong>of</strong> technological realization potential. These patent applications are given priority<br />
process<strong>in</strong>g. Unlike strategic patents, the target numbers for these are <strong>in</strong> the thous<strong>and</strong>s,<br />
<strong>in</strong> the range <strong>of</strong> 2,000 to 4,000 applications.<br />
Next are the so-called regular patents. These are difficult for other companies to<br />
avoid, <strong>and</strong> are superior <strong>in</strong>ventions compared to those <strong>of</strong> other companies. Efficient<br />
process<strong>in</strong>g is carried out for these patents, <strong>and</strong> the target number <strong>of</strong> applications is<br />
<strong>in</strong> the range <strong>of</strong> 7,000 to 8,000.<br />
Then comes the fourth group <strong>of</strong> patents, called public patents. These are somewhat<br />
difficult for other companies to avoid, <strong>and</strong> are fairly pr<strong>of</strong>itable <strong>in</strong>ventions for<br />
the company. Although the rights are not necessary for the company, they serve<br />
the role <strong>of</strong> prevent<strong>in</strong>g other companies from utiliz<strong>in</strong>g the technology. These are<br />
also processed <strong>in</strong> an efficient way. The target number <strong>of</strong> applications is from<br />
8,000 to 10,000 patents.<br />
F<strong>in</strong>ally, there is the deferred group <strong>of</strong> patent applications. This is technology<br />
that would be easy for other companies to avoid, <strong>and</strong> is not so different from exist<strong>in</strong>g<br />
technology. Furthermore, s<strong>in</strong>ce they are not important patents, they can be<br />
postponed. Roughly several thous<strong>and</strong>s <strong>of</strong> these patents are expected at Hitachi.