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Table V.3.1:<br />

Examples of public information campaigns by WHO<br />

Campaign<br />

Objectives<br />

Implementing<br />

bodies<br />

Target<br />

audiences<br />

Country<br />

Significant<br />

results<br />

Community mobilization<br />

1. Mobilizing local<br />

communities<br />

2. Promoting healthy<br />

behaviour<br />

3. Mobilizing patients<br />

4. Providing training<br />

to health officials<br />

WHO<br />

General<br />

public<br />

Public<br />

information<br />

campaign<br />

by the<br />

Stop-TB<br />

Partnership<br />

Private sector partnerships<br />

5. Involving nongovernmental<br />

organizations and civil<br />

society in Stop-TB<br />

6. Involving business<br />

7. Enhancing web<br />

and electronic<br />

information sharing<br />

Global advocacy<br />

8. Branding, marketing<br />

and monitoring<br />

9. World TB Day and<br />

other publicity<br />

campaigns<br />

10. Involving celebrities<br />

11. Increasing media<br />

coverage<br />

12. Political avocacy<br />

Governments of<br />

Member States<br />

International<br />

agencies<br />

Civil society<br />

and nongovernmental<br />

organizations<br />

Collaborating<br />

centres<br />

Health<br />

workers<br />

Health-care<br />

professionals<br />

TB patients<br />

and their<br />

families<br />

Children<br />

Young adults<br />

Global<br />

Countries<br />

with high<br />

TB burden<br />

Increased<br />

global and<br />

national<br />

awareness<br />

about TB and<br />

DOTS strategy<br />

TB: tuberculosis<br />

DOTS: Directly Observed Treatment Short-course

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