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Table V.4.1:<br />

Examples of national public information campaigns for <strong>hygiene</strong> and hand <strong>hygiene</strong><br />

promotion<br />

Campaign<br />

Objectives<br />

Implementing<br />

bodies<br />

Target<br />

audiences<br />

Country<br />

Significant results<br />

Central<br />

American<br />

<strong>Hand</strong>-washing<br />

Initiative<br />

(1996–1999) 726<br />

Implemented<br />

through strong<br />

private–public<br />

partnerships<br />

1. Market research and<br />

consumer studies<br />

2. Campaign<br />

materials (posters,<br />

advertisements,<br />

brochures)<br />

3. Banners in fairs<br />

4. Radio and<br />

television spots<br />

5. Promotional<br />

materials for children:<br />

brochures, colouring<br />

books, games<br />

6. Corporate advertising:<br />

healthy behaviour<br />

with soap promotions<br />

Public–private<br />

partnership:<br />

BASICS and<br />

EHP for USAID<br />

UNICEF<br />

World Vision<br />

and CARE<br />

Ministries of<br />

health and<br />

ministries of<br />

education<br />

Unilever<br />

in various<br />

countries<br />

Televison and<br />

radio stations<br />

Consumers and<br />

the general<br />

public<br />

Women,<br />

especially<br />

mothers<br />

Schoolchildren<br />

Country<br />

partners<br />

Guatemala<br />

El Salvador<br />

Honduras<br />

Costa Rica<br />

Nicaragua<br />

<strong>Hand</strong>washing improved<br />

among 10% of women<br />

from “inadequate<br />

handwashing groups”<br />

Percentage of mothers<br />

using the correct<br />

technique doubled<br />

(in three countries)<br />

4.5% reduction in<br />

overall prevalence of<br />

diarrhoea in children<br />

under 5 years of age<br />

BASICS: Basic Support for Institutionalizing Child Survival.<br />

EHP: The Environmental Health Project.<br />

CARE ® : humanitarian organization fighting global poverty.

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