Hand hygiene.pdf
Hand hygiene.pdf
Hand hygiene.pdf
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Table V.4.1:<br />
Examples of national public information campaigns for <strong>hygiene</strong> and hand <strong>hygiene</strong> promotion (Cont.)<br />
Campaign Objectives Implementing bodies<br />
Target<br />
audiences<br />
Country<br />
Significant<br />
results<br />
<strong>Hand</strong>washing<br />
Initiative in<br />
Ghana and<br />
Kerala 724<br />
(2003 onwards )<br />
1. Global advocacy:<br />
participation at<br />
international level;<br />
articles in global<br />
press; web site<br />
2. Consumer and<br />
market research<br />
to evaluate most<br />
appropriate channels<br />
of communication<br />
3. Developing<br />
and testing a<br />
communication<br />
package<br />
4. Sketching and testing<br />
advertisements for<br />
radio, television,<br />
promotional<br />
materials, posters,<br />
support materials<br />
5. Mobilizing champions<br />
6. Using direct contacts<br />
with target audiences<br />
to communicate<br />
information<br />
Public–private<br />
partnership:<br />
The World Bank<br />
London School<br />
of Hygiene and<br />
Tropical Medicine<br />
UNICEF<br />
USAID, AED,<br />
Ministries of health,<br />
education, works and<br />
housing, women’s<br />
and children’s affairs<br />
in Ghana and India<br />
Unilever in various<br />
countries<br />
Gettrade<br />
PZ Cussons<br />
Indian Soap and Toiletries<br />
Makers’ Association<br />
Khadi and Cottage<br />
Industry Board<br />
Others<br />
Consumers and<br />
the general<br />
public<br />
Women,<br />
especially<br />
mothers<br />
Schoolchildren<br />
Country<br />
partners<br />
Ghana<br />
India<br />
(Kerala<br />
State)<br />
No data<br />
generated<br />
so far<br />
AED: Academy for Educational Development.
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