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Table V.5.1:<br />

The public information component of two national campaigns focusing on the prevention of health<br />

care-associated infection<br />

Campaign<br />

Interventions and tools<br />

Target<br />

audiences<br />

Implementing<br />

bodies<br />

Country<br />

Significant<br />

results<br />

Development of:<br />

“cleanyourhands”<br />

United Kingdom<br />

(September<br />

2004 to date)<br />

1. A series of three<br />

posters: the core<br />

campaign posters;<br />

the staff champion<br />

posters; the<br />

patient posters<br />

2. Patient leaflets,<br />

badges, stickers<br />

3. Printed information<br />

materials and<br />

video to HCWs<br />

4. A media kit<br />

5. A campaign web site<br />

6. Media launches of the<br />

campaign involving<br />

local celebrities<br />

Health-care<br />

providers<br />

Hospital visitors<br />

Patients<br />

Partner<br />

organizations<br />

National Patient<br />

Safety Agency<br />

National Health<br />

Service Trusts<br />

Department<br />

of Health<br />

United<br />

Kingdom<br />

No data<br />

generated<br />

to date<br />

7. Conferences<br />

8. National televised<br />

debate<br />

1. Information calls on<br />

the campaign and on<br />

each intervention<br />

2. Campaign brochure<br />

“100 000 Lives”<br />

USA 598<br />

(December<br />

2004 to date)<br />

3. Sign-up process:<br />

system, state and<br />

regional events<br />

4. Media kits,<br />

media events<br />

5. “Getting started” kits<br />

6. Campaign web site<br />

7. Information to existing<br />

partners on enrolling<br />

new partners<br />

Health-care<br />

providers<br />

Partner<br />

organizations<br />

Patients<br />

Institute of<br />

Health Care<br />

Improvement<br />

Hospitals<br />

Systems<br />

USA<br />

No data<br />

generated<br />

to date<br />

8. Publicity of the<br />

successes of<br />

participating hospitals<br />

in implementing<br />

the campaign

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