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18. FORMULATING STRATEGIES FOR HAND HYGIENE<br />

PROMOTION<br />

18.1 ELEMENTS OF PROMOTION STRATEGIES<br />

Targets for the promotion of hand <strong>hygiene</strong> are derived from studies assessing risk factors<br />

for non-adherence, reported reasons for the lack of adherence to recommendations, and<br />

additional factors perceived as important to facilitate appropriate HCW behaviour (see also<br />

Part I, Section 14.3). Although some factors cannot be modified (Table I.18.1), others are<br />

definitely amenable to change. Based on the studies and successful experiences in some<br />

institutions described below, it appears that strategies to improve adherence to hand <strong>hygiene</strong><br />

practices should be multimodal and multidisciplinary.<br />

The last 20 years have shown an increasing interest in the subject and many intervention<br />

studies aimed at identifying effective strategies to promote hand <strong>hygiene</strong><br />

have been conducted 152,261,262,359,360,459,489,504,507,508,511,522,524,526,528-531,535,536,568,569,5<br />

91,592 . These studies differed very much in their duration and intervention approach. In<br />

addition, the outcome measure of hand <strong>hygiene</strong> compliance varied in terms of the<br />

definition of a hand <strong>hygiene</strong> opportunity and assessment of hand <strong>hygiene</strong> by means of<br />

direct observation 152,261,262,359,360,426,459,504,507,508,511,522,524,528-530 or consumption of<br />

hand <strong>hygiene</strong> products 261,262,360,535,568,569,591,592 , making comparison difficult, if not<br />

impossible. Despite different methodologies, most interventions have been associated<br />

with an increase in hand <strong>hygiene</strong> compliance, but a sustainable improvement<br />

has rarely been documented 262 . Most studies used multiple strategies, which<br />

included: HCWs’ education 261,262,359,360,459,504,507,508,511,518,524,526,528-530,535,591,592 ,<br />

feedback performance 261,262,359,360,504,507,508,511,518,522,524,526,528-530,535 , reminders<br />

261,262,359,504,507,508,522,524,528-530,592 , use of automated sinks, and/or introduction of an<br />

alcohol-based handrub 359,360,524,528-530,591-593 .<br />

Lack of knowledge of guidelines for hand <strong>hygiene</strong> and unawareness of hand <strong>hygiene</strong><br />

indications during daily patient care and potential risks of transmission of microorganisms<br />

to patients constitute barriers to hand <strong>hygiene</strong> compliance. Lack of awareness of the very<br />

low average adherence rate to hand <strong>hygiene</strong> of most HCWs and lack of knowledge about<br />

the appropriateness, efficacy and understanding of the use of hand <strong>hygiene</strong> and skin care<br />

protection agents contribute to poor hand <strong>hygiene</strong> performance 561 .To overcome these<br />

barriers, education has been one of the cornerstones of improvement in hand <strong>hygiene</strong><br />

practices 7,261,262,359,360,459,504,507,508,511,518,524,526,528-531,535,536,572,591,592 . However, lack of<br />

knowledge of infection control measures after training has been repeatedly shown 552 .<br />

Audits of hand <strong>hygiene</strong> practices (see also Part III, Section 1.1) and feedback performance<br />

have comprised several multifaceted promotion campaigns and are valued as one of<br />

the most effective strategies 561 .Two studies have reported a very positive impact on hand<br />

<strong>hygiene</strong> due to feedback performance 507,518 . Conversely, these results should be viewed<br />

with caution. In one study 507 , no statistical evaluation is provided and the very low number<br />

of observed opportunities during the three surveys precludes further conclusions. Tibballs<br />

and colleagues 518 showed an extraordinary improvement after feedback of hand <strong>hygiene</strong><br />

practices. One of the caveats in this study is that baseline compliance was obtained by<br />

covert observation and the subsequent survey was overtly performed, which might have<br />

favoured better results 263 .

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