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i.<br />

ii.<br />

iii.<br />

iv.<br />

v.<br />

vi.<br />

a)<br />

b)<br />

Education. While HCWs must be schooled in how, when and why to clean hands,<br />

emphasis on the derivation of their community and occupational hand <strong>hygiene</strong><br />

behaviour patterns may assist in altering attitudes.<br />

Motivation. Influenced by role modelling and perceived peer pressure by senior<br />

medical, nursing and administrative staff, motivation requires overt and continuing<br />

support by a hospital’s administration of hand <strong>hygiene</strong> as an institutional priority 552 .<br />

This will, in due course, act positively at both the individual and organizational<br />

levels. Such support must be embedded in an overall safety climate directed by a<br />

top-level management committee, with visible safety programmes, an acceptable<br />

level of work stress, a tolerant and supportive attitude towards reported problems,<br />

and a belief in the efficacy of preventive strategies.<br />

Reinforcement of appropriate hand <strong>hygiene</strong> behaviour.<br />

Cues to action, such as cartoons and even alcohol-based rub itself, should continue<br />

to be employed.<br />

While involvement of patients in hand <strong>hygiene</strong> programmes for HCWs has been<br />

demonstrated to be effective 568,569 and also incorporated in a national programme 570 ,<br />

further study of this approach is required before its widespread application. Possible<br />

obstacles to be addressed include cultural constraints, the barrier of patient<br />

dependency on caregivers, and the lack of applicability of this tactic to ventilated,<br />

unconscious and/or seriously ill patients who are often at most risk of cross-infection<br />

485 . Furthermore, whether patients reminding HCWs that they have to clean their<br />

hands before care would interfere with the patient–caregiver relationship remains to<br />

be properly assessed in different sociocultural and care situations.<br />

System change.<br />

Structural. As successful behavioural hand <strong>hygiene</strong> promotion programmes induce<br />

increased compliance, the convenience and time-saving effects of cosmetically<br />

acceptable alcohol-based handrubs will prove of further benefit. However, inherent<br />

hand <strong>hygiene</strong> behaviour will always persist and will continue to require handwashing<br />

with water and soap; thus, the accessibility of sinks must still be carefully<br />

considered.<br />

Philosophical. Heightened institutional priority for hand <strong>hygiene</strong> will require that a<br />

decision be made, at least at the organizational level as for many social behaviours,<br />

as to whether these other promotional facets of hand <strong>hygiene</strong> are then supported by<br />

law or marketing. Rewards and/or sanctions for acceptable or unacceptable behaviour<br />

may prove necessary and effective in both the short and long term, given both<br />

the duration of pre-existing hand <strong>hygiene</strong> behaviour inappropriate to the health-care<br />

setting and its continued reinforcement in the community. This approach has been<br />

successfully applied in many countries to other public health issues such as smoking<br />

and driving under the influence of alcohol, but further studies are necessary to<br />

assess its application to hand <strong>hygiene</strong> promotion. Alternatively, the philosophy of<br />

marketing may be considered; such an approach takes particular consideration of<br />

self-interest, which may be extremely pertinent given that self-protection continues<br />

to be the primary motivational force behind all hand <strong>hygiene</strong> practice. The value of<br />

active participation at the institutional level and its impact on HCWs’ compliance<br />

with hand <strong>hygiene</strong> have been demonstrated in several studies 262,530,535 .<br />

Patterns of hand <strong>hygiene</strong> both in the community and in health care represent a complex,<br />

socially entrenched and ritualistic behaviour. It is thus not surprising that single interventions

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