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Table V.3.1:<br />

Examples of public information campaigns by WHO (Cont.)<br />

Campaign<br />

Objectives<br />

Implementing<br />

bodies<br />

Target<br />

audiences<br />

Country<br />

Significant results<br />

WHO HQ<br />

and regions<br />

Governments<br />

and<br />

policy-makers<br />

Public<br />

information<br />

campaign by the<br />

Tobacco-Free<br />

Initiative<br />

Anti-tobacco media<br />

campaigns<br />

1. World No-Tobacco<br />

Day on 31 May<br />

each year<br />

2. Awareness-raising<br />

workshops (local,<br />

national, regional)<br />

3. Awareness-raising<br />

of the tobacco<br />

industry activities<br />

4. Awareness-raising<br />

about the WHO<br />

FCTC process<br />

5. Information through<br />

the dissemination of<br />

publications dedicated<br />

to specific themes<br />

6. Web site<br />

Tobacco control<br />

programmes<br />

or institutes in<br />

governments<br />

and or<br />

administrations<br />

(national,<br />

state, local)<br />

Nongovernmental<br />

organizations<br />

and<br />

associations<br />

of health<br />

professionals<br />

Other<br />

associations or<br />

collaborating<br />

centres<br />

(universities,<br />

institutes, etc.)<br />

Nongovernmental<br />

organizations<br />

General public<br />

Others,<br />

depending on<br />

the issues and<br />

the campaign:<br />

Youth<br />

Parents<br />

Women (on<br />

some genderrelated<br />

issues)<br />

Health<br />

professionals<br />

Global<br />

Various<br />

countries<br />

Increased awareness of:<br />

– harm of tobacco<br />

– tobacco industry<br />

activities<br />

–TFI activities<br />

Awareness-raising on the<br />

importance of:<br />

– behavioural change<br />

– policy change<br />

TFI: Tobacco Free Initiative.<br />

WHO FCTC: WHO Framework Convention on Tobacco Control.

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