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˙ÂÚˆÓ‡· χ¯˘È· ÌÈappleÈÊ‚Ó‰ ˜Â˘ ˙‡ Ïȷ‰Ϣ ∫‰¯·Á‰ ÔÂÊÁ<br />
Ï˘ ÌÈίÚÏ ˙ÂappleÓ‡apple ÍÂ˙ ¨˙È· Ïη „ÚÈ Ï‰˜ ÏÎÏ ÔÈÊ‚Ó<br />
Æ¢˙È‚ÂÏÂappleÎË ˙Âapple˘„Á ˙Â¯È˘· ˙ÂappleÈÂˆÓ ¨ÔÎÂ˙‰ ˙ÂÎȇ<br />
<br />
≤∞∞∏ ÈappleÂÈ ±±∏ ÔÂÈÏÈ‚<br />
‰·˘ÁÓÏ ڄÓÏ ˙Ú—·˙Î<br />
∞≥–μ∂μ≤±∞∞ ∫ßÏË ¨∂±μ∑≤ ∫„˜ÈÓ ¨μ∑≥∏∏ Æ„Æ˙ ¨∂∑∞±≥ ∫„˜ÈÓ ¨·È·‡–Ï˙ ∂ ÏË ÚÙ˘ ßÁ¯ ∫˙·Â˙Î<br />
˙ˆÂ·˜ ∫Ï¢ÂÓ<br />
ȯ·ÚÓ ˙ÏÈȇ ∫ÌÈ˘È¯Ù ˙ίÚÓ Ï¢ÎappleÓÒ<br />
‰Èχ ·„apple ∫È˘‡¯ ÈÙ¯‚ ·ˆÚÓ<br />
ʯ–χÈÊÂÚ ˙ÈÓÂÏ˘ ∫˙ίÂÚ<br />
ÔÂÓˆÚ È·ˆ ∫ÈÚ„Ó Í¯ÂÚ<br />
‰·Â¯ËÒapple ‰Ï‡ ∫SBC ˙ÈÓ„˙ ·ÂˆÈÚ<br />
˘ÈÚÈ ÏÈ‚È·‡ ∫˙˜ى ÒÂÙ„ Ì„˜ ˙ωappleÓ<br />
˜apple߈˘Ó¯ ÌÈÒ˜Ó ¨Ô·Â‡¯ ·˜ÚÈ ¨‰ÓÏÒ È·Â˜ ∫ÒÂÙ„ Ì„˜<br />
˜È߈߈ Èapple‚·È ∫˙˜ȯÒ ˙ÂappleÂÓ˙ „·ÈÚ<br />
ÈÏÈÏÎ Èapple· ∫Ú„ÈÓ È¯‚‡Ó ·Â˘ÁÈÓ<br />
¯‚¯·appleÈÈ˘ ˙È„Â‰È ∫˙¯ÈÎÊÓ<br />
ȯÈÈË ÏÚÈ ∫‰ˆÙ‰ ˙ȇ¯Á‡<br />
∞μ∞≠∏ππ≥∞∑∞ ÈÂÏ ¯Â¯„ ¨∞μ∞≠∂¥∞≥∞∞∑ Ôӄȯ٠‰˘Ó ∫˙ȘÂÂÈ˘ ‰ˆÙ‰<br />
˙„Á‡ ∫ÒÂÙ„<br />
ÛÁ˘ ∫‰ÎȯÎ<br />
∞≥≠∂∞∑∞∑∞∑ ßÏË ¨¢ÏÈÈÒ Ù‡ ËappleÈÂÙ ¯·¢ ˙¯·Á ∫‰ˆÙ‰<br />
‰ÁÂÏ˘© ȯ‚ ËϘ ¨®±≤≥≥ ‰ÁÂÏ˘© ͯ· ÌÚÂapple ∫È„ÒÂÓ ˜ÂÂÈ˘ ˙˜ÏÁÓ<br />
®±¥≥≤ ‰ÁÂÏ˘© χ¯˘È≠Ô· ÒÈχ ¨®±≤¥∏<br />
„¯Â ‰ÏËÒ ∫ÌÈÈÂappleÓ ÏÂÚÙ˙ ˙ωappleÓ<br />
¨Èapple·Â‡¯ ÈÏ‡Ò ¨¯È·„ ‰appleÁ ¨ÔÈapple˜Ú ‰appleÈ„ ¨Èʯ‚„ ÈÙÂÒ ∫ÌÈÈÂappleÓ ˙Â¯È˘<br />
ÔÓ¯˘ ȉÈÏ ¨ÒÈÏ„‡ ‰È¯Ó ¨Â¯ËÒ˜ ˙ȯ‡ ¨¯‚apple ˙appleÈÚ<br />
Ȅȯ˜ ¯Ó˙ ∫˙ÂappleÓʉ „˜ÂÓ ˙ȇ¯Á‡<br />
®±±μ∑ ‰ÁÂÏ˘© ¯Ù˜ ˙È„ÈÚ ∫˙ÂÁÂ˜Ï ¯ÂÓÈ˘ ˙ωappleÓ<br />
®±≤≥± ‰ÁÂÏ˘© ‚¯·Ò„appleÏ È˜È¯ ∫ÌÈÈÂappleÓ ˙¯ÈÎÓ ˙ωappleÓ<br />
ͯ·‡ ·¯ÈÓ ∫Áˢ ˙˜ÏÁÓ ˙¯ÈÎÓ ˙ωappleÓ<br />
È‡Ó˘ ԯ‡ ∫Ëapple¯Ëappleȇ ÌÂÁ˙ ωappleÓ<br />
ıÓ¯· ‰Ï‡ÂÈ ∫ifeel ¯˙‡ ÈÙ¯‚ ·ÂˆÈÚ<br />
·ÂÁ¯Â‚ ‰È˘ ∫ÌÈÈÏËÈ‚È„ ÌÈappleÈÊ‚Ó ˙˜ÈÙÓ<br />
or@sbc.co.il ¨˜¯·≠ÔÈ·¯˜Ò ¯Â‡ ∫ifeel ¯˙‡ ˜ÂÂÈ˘ ˙ωappleÓ<br />
yarden@sbc.co.il ¨˘È¯Ù Ô„¯È ∫ȘÒÚ ÁÂ˙ÈÙ ˙ÂωappleÓ<br />
yaelg@sbc.co.il ¨∞μ∞≠∏ππ≥∞∑∞ ¨‰„‡Ê Ï‚ ÏÚÈ<br />
iritb@sbc.co.il ¨Ôȯ‚apple≠ȇapple· ˙ȯȇ ∫˙ÂÁÂ˜Ï ÈappleÈÊ‚Ó ˙ȯÁÒÓ ˙ωappleÓ<br />
®±±∂∏ ‰ÁÂÏ˘© ¯ÂÓ ˙È‚Á ∫Ì„‡ ÁÂÎ ˙ωappleÓ<br />
¨¯ÙÂÒ ÈÏÁ ¨Ô‰Î ¯È˘ ¨„„ ‰·È·‡ ∫ÌÈÙÒÎ ˙˜ÏÁÓ<br />
ԉΠ¯„ÓÒ ¨˜‡ßˆ ‰appleÏÈ<br />
Ô·˘Á ȇ¯ ß˙Â˘Â Ô„È·‡ ∫Á¢Â¯ „¯˘Ó<br />
www.sbc.co.il/sherut ∫Ëapple¯Ëappleȇ· ˙ÂÁÂ˜Ï ˙Â¯È˘<br />
·ÈÏË‚ ‰apple„ ∫˙ÈÙ¯‚ ˙ίÂÚ ˙·ˆÚÓ<br />
¨ÈappleÈÓÈapple· χ¯˘È ¨Ô¯Ï‡ ÏÎÈÓ ¨Ô¯Ï‡ ÈÒÂÈ ¯¢„ ¨„گ‡ ̯ÂÈ ∫ÌÈ¯Â„Ó È·˙ÂÎ<br />
¨Ô‰Î ÒÂÈ¯Ó ¨È˜Ò¯„ÂÏ ‰appleÈ„ ¨ıȷ˜¯·–ÔÂ˘È„ ÌÈ¯Ó ¯¢„ ¨¯Èapple–¯· ¯Â¯„ ¯¢„<br />
˘È·ÈÈÙ Ô„ÈÚ ¨¯·appleÚ ÏË ¨ÛÁÒ ÏÎÈÓ ¨Ô˙ÈÂÏ ÌÚapple<br />
¨Ô˙„ ˜ÁˆÈ ßÙ¯٠¨Èapple¯‰‡ Ô¯ ßÙ¯٠¨ÒÏ·‡ ‰˘Ó ßÙ¯٠∫ÌÈÈÚ„Ó ÌȈÚÂÈ<br />
¯appleÈ ‰ÓÏ˘ ßÙ¯Ù<br />
¨ıÎ≠„ÓÏÓ ‰È¯‡ ¨ÈappleÈÓÈapple· χ¯˘È ¨˙Ϙ ¯È¯Ùˆ ¯¢„ ∫˙ίÚÓ ÈˆÚÂÈ<br />
·„–Ô· ·‡ÂÈ ¯¢„<br />
ÌÈίÚapple ÌÈ·˙Îapple ¢ÔÏȇ≠¯· ˙ËÈÒ¯·Èapple‡ ȯ˜ÁÓÓ¢ ȯӇÓ<br />
∫ÔÏȇ≠¯· ˙ˆ ÌÚ ÛÂ˙È˘·<br />
ÏË Á¯È ∫ȇ¯Á‡ ͯÂÚ<br />
˙ÈÓÏ¢ ßÙ¯٠¨ÔÓ¯‰ ԯ‡ ¯¢„ ¨˘· „ϯ‡‰ ßÙ¯٠∫ÌÈÈÚ„Ó ÌȈÚÂÈ<br />
¨ËÒ‡٠ȯÈÓ ßÙ¯٠¨Ô¯ÙÂÚ È‡appleÈ ¯¢„ ¨¯Èapple ȯ‡ ßÙ¯٠¨ÈχÎÈÓ<br />
Èapple„¯˘ ÔÈÓÈapple· ßÙ¯٠¨ÏË≠·˘ ÔÂ¯È ¯¢„ ¨Ô·ˆ ‰È¯‡ ßÙ¯Ù<br />
ÏӯΠÒÂÓÚ ¯¢„ ∫ÈÚ„Ó Í¯ÂÚ<br />
ÈÂÏ ˙ȯ˘ ∫˙ίÚÓ ˙ÊίÓ<br />
∞≥≠∑≥∏¥∞∂∑ ∫Ò˜Ù ∞≥≠μ≥±∏ππ≤ ∫ÔÂÙÏË<br />
yerach.tal@mail.biu.ac.il ∫ÏÈÈÓ<br />
GettyImages Ø ˜apple·ß‚Óȇ ∫˙ÂappleÂÓ˙ ·ÈÏË‚ ‰apple„ ∫‰Èˆ¯ËÒÂÏȇ ∫¯Ú˘ ˙appleÂÓ˙<br />
ÒÈÒ˜·‡ È¯È˘ ∫ÌÂÒ¯Ù ˙Êί<br />
È„˜˘ ‰ÓÁapple ∫˙¯ÈÎÓ ˙ωappleÓ<br />
ÔÂÓÈÓ ˙ȯ„ ∫˙ÂÚ„ÂÓ Ì‡È˙ ˙˜ÏÁÓ ˙ωappleÓ<br />
·ÂχÂÓ˘ ¯„‰ ∫˙ÂÚ„ÂÓ ·ÂˆÈÚ<br />
ԉΠ˙Èʯ ∫¯Â·Èˆ ÈÒÁÈ ˙ωappleÓ<br />
Æ̉· ˙ÂÏÂÏΉ ˙ÂappleÂÓ˙‰ ‡Ø ̷ˆÈÚ ¨ÌappleÂapple‚Ò ¨ÌappleÎÂ˙ ¨ÌÈÓÂÒ¯ÙÏ È‡¯Á‡ Âappleȇ Ï¢ÂÓ‰<br />
Â˙appleÓʉ ÈÙ ÏÚ ¨ÌÒ¯ÙÓ‰ Ï˘ ‰‡ÏӉ ˙È„ÚÏ·‰ Â˙ÂȯÁ‡· ˙ÂÓÒ¯ÂÙÓ ˙ÂÚ„ÂÓ‰ ÏÎ<br />
ƉڄÂÓ‰ ÌÒ¯ÙÏ ÔȄΠȇÎÊ ‡Â‰ ÈÎ ¨Â¯Â˘È‡Ï ̇˙‰·Â<br />
¨∞≥–μ∂≤∂¥∑∂ ∫Ò˜Ù· ¯È·Ú‰Ï Ô˙Èapple ˙·Â˙Î ÈÂappleÈ˘<br />
sherut@sbc.co.il ∫ÏÈÈÓ· ‡<br />
±μππ≠μ∞μ≠±μμ ∫∞π∫∞∞≠±∑∫∞∞ ˙ÂÚ˘‰ ÔÈ· ÈÂappleÓ ˙appleÓʉÏ<br />
ƉÓÓÈ· ˙ÂÚ˘ ≤¥ ÈϘ‰ ‰appleÚÓ· ˙Âڄ‰ ¯È‡˘‰Ï Ô˙Èapple<br />
±μππ≠μ∞μ≠±∞± ∫ÌÈÈÂappleÓ ˙Â¯È˘ ˙˜ÏÁÓÏ<br />
eMag.co.il ∫ÈÏËÈ‚È„ ÈÂappleÓ ˙appleÓʉÏ
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