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Some criticize the idea that humans are warming the planet. They believe that the warming currently<br />

observed around the world is part of a 1, 500-year cycle in solar energy. They think that we are currently<br />

<strong>on</strong> an upswing, getting warmer after the Little Ice Age, but in a few hundred years will be <strong>on</strong> the<br />

downswing, and getting colder again. They say that efforts to slow down the current warming by reducing<br />

emissi<strong>on</strong>s of greenhouse gases are at best pointless, or at worst ec<strong>on</strong>omically damaging.<br />

According to the report of the UN Intergovernmental Panel <strong>on</strong> Climate Change it is greenhouse gas<br />

that has caused most warming. Warming by 2100 will probably be between about 1.5°C and 6°C. So,<br />

which scientists are telling us the truth?<br />

to page 76<br />

A bargain is a bargain<br />

In western countries, retail prices are often so-called psychological prices or odd prices: a little less<br />

than a round number, e.g. $ 6.95. In Chinese societies, prices are generally either a round number or<br />

sometimes some lucky number. This creates price points. Often prices are fixed and displayed <strong>on</strong> signs or<br />

labels. Alternatively, there can be price discriminati<strong>on</strong> for a variety of reas<strong>on</strong>s. The retailer charges higher<br />

prices to some customers and lower prices to others. For example, a customer may have to pay more if the<br />

seller determines that he or she is willing to. The retailer may c<strong>on</strong>clude this due to the customer’s wealth,<br />

carelessness, lack of knowledge, or eagerness to buy. Price discriminati<strong>on</strong> can lead to a bargaining<br />

situati<strong>on</strong> often called haggling, a negotiati<strong>on</strong> about the price.<br />

to page 88<br />

Technology: good or bad?<br />

All discoveries and innovati<strong>on</strong>s have their benefits and shortcomings.<br />

Mobile ph<strong>on</strong>es are now part of our daily life. Most people find them essential and could not manage<br />

without them. However, there are also some drawbacks to owning and using a mobile ph<strong>on</strong>e. There are<br />

three main advantages to having mobile ph<strong>on</strong>es. Firstly, there is the c<strong>on</strong>venience of being able to make<br />

and receive a ph<strong>on</strong>e call at any time and in any place. Sec<strong>on</strong>dly, they are essential for keeping in touch<br />

with family and friends. Parents worried about their children can always ring them to check they are safe,<br />

and children can let their family know if they are going to be late home. Finally mobile ph<strong>on</strong>es can save<br />

lives. For example, if there is an accident, help can be called immediately, wherever the accident takes<br />

place.<br />

On the other hand, there are significant problems with the use of mobile ph<strong>on</strong>es. In the first place,<br />

using mobile ph<strong>on</strong>es can cause accidents, for instance, when people are driving and using their ph<strong>on</strong>e at<br />

the same time. In additi<strong>on</strong>, the loud use of mobile ph<strong>on</strong>es in public places such as cinemas is rude and can<br />

be very irritating for other people. Lastly, there has been an increase in street crime directly related to<br />

mobile ph<strong>on</strong>es. People have been attacked and their ph<strong>on</strong>es stolen from them.<br />

In c<strong>on</strong>clusi<strong>on</strong>, I believe that, despite the disadvantages, mobile ph<strong>on</strong>es are essential to modern life<br />

and that the advantages to owning <strong>on</strong>e are far greater.<br />

to page 92<br />

Thumbs Up or Thumbs Down?<br />

Not every gadget in hi-tech home is a success. While the company gained useful informati<strong>on</strong> <strong>on</strong><br />

what people liked and wanted to use, it also discovered what people didn’t want, and that’s a bigger list.<br />

Less commercially viable technologies kicked out. The modified house will be a more realistic view<br />

of how families could live.<br />

The biggest success was the always-<strong>on</strong> broadband Internet c<strong>on</strong>necti<strong>on</strong> and the ability to wirelessly<br />

access music, computer games and DVDs from a variety of rooms, c<strong>on</strong>trolled by a central server at the<br />

172

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