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Focus on Words

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custom<br />

colour<br />

customs (ëáíáñáõÛÃ): Every country has its customs.<br />

customs (Ù³ùë³ïáõñù), the Customs (Ù³ùë³ïáõÝ)<br />

colours (the flag that indicates nati<strong>on</strong>ality): The country’s colours were raised in a<br />

special cerem<strong>on</strong>y.<br />

colours (material used by artists, paint): The badges come in twenty different<br />

colours.<br />

• Few nouns have different meanings in the singular and in the plural:<br />

good (û·áõï) - goods (³åñ³Ýù)<br />

force (strength) - forces (½ÇÝí³Í áõÅ»ñ)<br />

wood (÷³Ûï) - wood/woods (³Ýï³é)<br />

3. Choose the right word.<br />

1. We went fishing but we didn’t catch many fi sh/fi shes.<br />

2. It has become a custom/customs for our family to go to the seaside in summer.<br />

3. Yellow is my favourite colour/colours.<br />

4. How l<strong>on</strong>g will it take us to gat through the custom/Customs/customs.<br />

5. The portrait was painted in water colour/colours.<br />

6. My brother has joined the Air force/Forces.<br />

7. He got rid of his bad habit <strong>on</strong>ly by force/force of will.<br />

8. He went to the wood/woods to bring some wood/woods.<br />

9. The good/goods were delivered early in the morning.<br />

ARTICLES<br />

4. Insert articles where necessary.<br />

New ways to shop<br />

Fairs and markets have ... l<strong>on</strong>g history that started when man felt ... need to<br />

exchange ...goods. People would shop for... goods at ... weekly market in nearby towns.<br />

Then ... shops began to be opened. Shops became specialized, e.g. ... bakery, ...<br />

butchery, ... grocery and others. Then ... supermarkets appeared. There have been three<br />

major phases in ... trading world in the last 100 years. In ... way, these link up into ...<br />

full circle.<br />

1. Customers are served by ... shop assistant. Shops may deliver ... goods to ...<br />

customers’ homes.<br />

2. Customers select goods, take them off ... shelves using self service and deliver their<br />

own goods.<br />

3. Customers select goods via ... internet. ... goods are delivered to their homes. This<br />

is called ... home shopping.<br />

The last ten years have been a wild time <strong>on</strong> ... Internet, especially when it comes<br />

to <strong>on</strong>line shopping. ... c<strong>on</strong>sumer can make purchases through <strong>on</strong>line shopping, shopping<br />

channels, mail order etc. People have access to ... lot of informati<strong>on</strong> about a particular<br />

product which can be looked at and discussed at any given time. Online shopping<br />

allows ... buyer to save ... time.<br />

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