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Focus on Words

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world in which informati<strong>on</strong> can be exchanged very rapidly So, the term is understood<br />

as a technological change as well. A global ec<strong>on</strong>omy is <strong>on</strong>ly possible as a result of<br />

modern informati<strong>on</strong> technology.<br />

Globalizati<strong>on</strong> also includes increase in the number of standards applied globally;<br />

e.g., copyright laws, patents and world trade agreements.<br />

Crime importati<strong>on</strong> and the necessity of global crime-fighting efforts and<br />

cooperati<strong>on</strong> stress the importance of the creati<strong>on</strong> of the internati<strong>on</strong>al criminal court and<br />

internati<strong>on</strong>al justice movements, the appearance of Global administrative law.<br />

Scientists also speak about cultural diffusi<strong>on</strong> (cultural globalizati<strong>on</strong>) which has a great<br />

influence <strong>on</strong> different cultures around the world. Worldwide export of western culture went<br />

through the new mass media: film, radio and televisi<strong>on</strong>, and recorded music.<br />

Japanese McD<strong>on</strong>ald’s fast food The most popular search system (77,05%)<br />

as an evidence of globalizati<strong>on</strong><br />

Culture is also what people eat, how they dress, beliefs they hold, and activities<br />

they practise.<br />

Food. One classic culture aspect is food. Some<strong>on</strong>e in America can be eating<br />

Japanese noodles for lunch while some<strong>on</strong>e in Sydney, Australia is eating classic Italian<br />

meatballs. America is known for its burgers and fries. Fast food, which the English call<br />

Great American disaster, has become a global way of eating. McD<strong>on</strong>ald’s company is<br />

just <strong>on</strong>e example of food causing cultural influence <strong>on</strong> the global scale.<br />

Worldwide fads 1 such as Pokém<strong>on</strong>, Origami, You Tube, Orkut, Face book, and My<br />

Space.<br />

Worldwide sporting events such as FIFA, World Cup, etc.<br />

Pop culture. Another comm<strong>on</strong> practice brought about by globalizati<strong>on</strong> is the usage<br />

of different symbols in tattoos, Chinese for <strong>on</strong>e. The Chinese tattoos are popular with<br />

today’s youth despite the lack of their acceptance in China.<br />

The Internet breaks down cultural boundaries across the world by enabling easy,<br />

immediate communicati<strong>on</strong> between people anywhere in a variety of digital forms and<br />

media. The Internet is associated with the process of cultural globalizati<strong>on</strong> because it<br />

allows interacti<strong>on</strong> and communicati<strong>on</strong> between people with very different lifestyles<br />

and from very different cultures.<br />

1 fad – a temporary fashi<strong>on</strong>, noti<strong>on</strong>, especially followed by a group<br />

4

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