Proceedings of 8th European Assembly on telework (Telework2001)

103Most relevant: The unprecedented “world value“ <strong>of</strong> skills, that should be studied more closelybecause <strong>of</strong> its far reaching impact on migration, brain drain and some contradictory societalrepercussions.What can be done?EU enlargement policies could make use <strong>of</strong> the window <strong>of</strong> opportunity that is available ifappropriate strategic decisions were taken in respect to existing skills potentials in accessioncountries.Jari Närhi, Solution Product Manager IBSG Cisco Systems, Finland“e-Working – A Challenge to an Organisation’s Readiness“In his presentation Mr. Närhi focused on eLearning as a very important part <strong>of</strong> eWork and identifiededucation and the internet as the most effective “equalisers“ in life.What is new?Critical changes are going on concerning the internal organisation and the formation <strong>of</strong> networksamong corporations. These pose new requirements to leadership as executives are confrontedwith challenges <strong>of</strong> new technologies, extended competencies (<strong>of</strong> eWorkers), and new principles <strong>of</strong>governance (how to run the company).What can be done?Corporate organisations need „cultural management“ and know-how about how people behave inthe information society. As indispensable means all channels <strong>of</strong> communication (email, voicemail,internet etc,) should be used carefully.Miguel Reynolds Brandão, Teleman, Portugal“ADPT’s Contribution to the development <strong>of</strong> the Knowledge Economy“The global dimension <strong>of</strong> this presentation was very obvious in a geographical and culturalperspective: Mr. Reynolds informed the audience about measures and developments concerningeWork dissemination in the world‘s community <strong>of</strong> 200 Mio. people speaking Portuguese.What is new?Again this contribution pointed to the fact that the notion <strong>of</strong> culture is becoming more important.All regions and their populations increasingly are living in one world (“unomondo“). However,despite networks and growing together there are threats <strong>of</strong> different speed concerning technologyusage and fragmented inclusion in the global knowledge economy.What can be done?Building one world can be achieved only if new Corporate Social Responsibility and StakeholderInvolvement leads to extended “ownership“ <strong>of</strong> economic processes: This is not about the classicalnotion <strong>of</strong> ownership <strong>of</strong> means <strong>of</strong> production; as a matter <strong>of</strong> fact, eWorkers may become “owners“<strong>of</strong> the results <strong>of</strong> their work and acquire a new form <strong>of</strong> attachment to the impacts (societally,economically and environmentally) <strong>of</strong> their work.