Proceedings of 8th European Assembly on telework (Telework2001)

212The jobs that moved to the area were typically information registration with some customerservice, database maintenance, and updating <strong>of</strong> websites. These were also the types <strong>of</strong> jobs theconsultants searched for in the Oslo market. They would get jobs they could guarantee had somevalue for the local labour market, the local competence was suited for, and could be organised astelework. They also hoped for jobs from the public and governmental institutions for which theyknew there was particularly good competence in the region, but this effort has not been successfulyet.The strategy chosen was to start with jobs that could be served without problems <strong>of</strong> capacityor quality. The next step is to increase the ambitions for jobs that demand for more specialisedqualifications. Hopefully this will then establish a platform on which to build a new business centrewith the new type <strong>of</strong> industry in the area.Some conclusions1 The idea <strong>of</strong> telework seems to give some possibilities for new jobs in rural areas, but it is basedon other objectives than telework from the areas near the city. Therefore home-based teleworkis not in focus.2 Jobs seem to be easier to move than people are.3 It is necessary to find the right jobs first, not being too ambitious about what type <strong>of</strong> jobs shouldbe moved. Building confidence is job number one.4 Employers focus on their own economy, not employment in rural areas.5 Sales promotion is absolutely necessary. Be present on the market.6 To sell jobs is not enough – the area and all its possibilities must also be sold.7 The local infrastructure must be arranged properly.