201organizati<strong>on</strong>s, R&D institutes, and management and employees <str<strong>on</strong>g>of</str<strong>on</strong>g> the workplaces. The paperstarts with an overview <strong>on</strong> key characteristics <str<strong>on</strong>g>of</str<strong>on</strong>g> the knowledge-based ec<strong>on</strong>omy, followed by anintroducti<strong>on</strong> to the variety <str<strong>on</strong>g>of</str<strong>on</strong>g> approaches to programmatic workplace development in industrialwestern nati<strong>on</strong>s. The latter part <str<strong>on</strong>g>of</str<strong>on</strong>g> the paper examines workplace development in the new ec<strong>on</strong>omicenvir<strong>on</strong>ment.The Knowledge-Based Ec<strong>on</strong>omy – Key CharacteristicsThere has been a great deal <str<strong>on</strong>g>of</str<strong>on</strong>g> discussi<strong>on</strong> in recent years about whether the technologically mostadvanced industrial nati<strong>on</strong>s are changing over – or have in fact already changed over – to a newtype <str<strong>on</strong>g>of</str<strong>on</strong>g> ec<strong>on</strong>omic growth. Specifically, the debate has gained momentum because <str<strong>on</strong>g>of</str<strong>on</strong>g> the ec<strong>on</strong>omicgrowth and rising productivity, which c<strong>on</strong>tinued unabated in the USA throughout the 1990swithout any significant inflati<strong>on</strong>ary pressure (e.g. OECD 2000). In discussi<strong>on</strong> <strong>on</strong> this subject, anumber <str<strong>on</strong>g>of</str<strong>on</strong>g> labels have been applied to this new phase. The ‘knowledge-based ec<strong>on</strong>omy’ is a label,which captures quite well the main features <str<strong>on</strong>g>of</str<strong>on</strong>g> this new phase <str<strong>on</strong>g>of</str<strong>on</strong>g> ec<strong>on</strong>omic development from theperspective <str<strong>on</strong>g>of</str<strong>on</strong>g> corporate operating envir<strong>on</strong>ments:Firstly, the ability to create, process, store, transfer and protect knowledge has become anincreasingly important source <str<strong>on</strong>g>of</str<strong>on</strong>g> competitive strength for companies. The growing knowledgeintensity <str<strong>on</strong>g>of</str<strong>on</strong>g> products and operative processes in all sectors <str<strong>on</strong>g>of</str<strong>on</strong>g> the ec<strong>on</strong>omy will lead to ablurring <str<strong>on</strong>g>of</str<strong>on</strong>g> the distincti<strong>on</strong> between manufacturing and services, and ultimately to obliterati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g>the distincti<strong>on</strong>. Many traditi<strong>on</strong>al manufacturing companies do not identify themselves as goodsproducers anymore, because they provide their clients ‘systems’ or even ‘soluti<strong>on</strong>s’, i.e. integratedpackages <str<strong>on</strong>g>of</str<strong>on</strong>g> hardware and embedded knowledge-intensive services. Many service companiesalike are increasingly integrated into industrial producti<strong>on</strong> networks, as traditi<strong>on</strong>al manufacturingcompanies are outsourcing activities, which are bey<strong>on</strong>d their core competence.Sec<strong>on</strong>dly, the ability to learn rapidly and develop c<strong>on</strong>stantly and to efficiently use this abilityto generate c<strong>on</strong>stant product and service innovati<strong>on</strong>s has become the key success factor for anincreasing number <str<strong>on</strong>g>of</str<strong>on</strong>g> enterprises. Their main developmental problem is no more rati<strong>on</strong>alizati<strong>on</strong>within or optimizati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> the producti<strong>on</strong> process, but c<strong>on</strong>tinuous optimizati<strong>on</strong> and development <str<strong>on</strong>g>of</str<strong>on</strong>g>the entire product c<strong>on</strong>cept. Giddens describes the <strong>on</strong>going transformati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> managerial discourse:”When <strong>on</strong>e talks to business people, <strong>on</strong>e is struck by the intensity <str<strong>on</strong>g>of</str<strong>on</strong>g> the pressure <str<strong>on</strong>g>of</str<strong>on</strong>g> ideas <strong>on</strong> them.They are always thinking: what comes next, what should I be thinking about next? Where can Ifind a niche in this market for a while? They d<strong>on</strong>’t really any l<strong>on</strong>ger talk much about problems <str<strong>on</strong>g>of</str<strong>on</strong>g>producti<strong>on</strong>. You can’t really do business these days without having a c<strong>on</strong>cept” (Giddens & Hutt<strong>on</strong>2000, 26-27).Thirdly, the new informati<strong>on</strong> and communicati<strong>on</strong>s technologies (ICT), based <strong>on</strong> microelectr<strong>on</strong>ics,telecommunicati<strong>on</strong>s and network-oriented computer s<str<strong>on</strong>g>of</str<strong>on</strong>g>tware, hold a key role as ec<strong>on</strong>omic growthengines. ICT is the technology base for the greater knowledge intensity <str<strong>on</strong>g>of</str<strong>on</strong>g> goods and services andalso <strong>on</strong>e <str<strong>on</strong>g>of</str<strong>on</strong>g> the factors, which promotes companies to acquire improved capacity to learn. In the1990s, the role <str<strong>on</strong>g>of</str<strong>on</strong>g> ICT as a booster <str<strong>on</strong>g>of</str<strong>on</strong>g> productivity growth was further emphasized by liberalizati<strong>on</strong><str<strong>on</strong>g>of</str<strong>on</strong>g> the telecommunicati<strong>on</strong> sector, several technological innovati<strong>on</strong>s and accelerated c<strong>on</strong>vergence <str<strong>on</strong>g>of</str<strong>on</strong>g>the telecommunicati<strong>on</strong> and informati<strong>on</strong> technology sectors. At the same time, however, the ability<str<strong>on</strong>g>of</str<strong>on</strong>g> ICT to significantly facilitate the processing <str<strong>on</strong>g>of</str<strong>on</strong>g> explicit, codified knowledge, and lowering
202thus the costs <str<strong>on</strong>g>of</str<strong>on</strong>g> company-to-company networking, has led to a situati<strong>on</strong> where it is increasinglydifficult for companies to c<strong>on</strong>struct a l<strong>on</strong>g-term competitive advantage from this kind <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledgeal<strong>on</strong>e. In the new learning envir<strong>on</strong>ment companies’ possibilities to protect, let al<strong>on</strong>e m<strong>on</strong>opolize,explicit knowledge will be weakened radically. It would therefore seem that the development <str<strong>on</strong>g>of</str<strong>on</strong>g>ICT creates a somewhat paradoxical situati<strong>on</strong> in which the significance <str<strong>on</strong>g>of</str<strong>on</strong>g> tacit knowledge forindividual companies is emphasized in the knowledge-based ec<strong>on</strong>omy (Lundvall 2000; N<strong>on</strong>aka &Takeuchi 1995).Programmatic Workplace Development in Industrial Western Nati<strong>on</strong>sWorkplace development has been a focus <str<strong>on</strong>g>of</str<strong>on</strong>g> interest for government, labour market organizati<strong>on</strong>sand researchers alike in many industrial western nati<strong>on</strong>s since the 1970s. Interest in workplacedevelopment was boosted at that time by an increase in job dissatisfacti<strong>on</strong>, absenteeism, labourturnover and industrial acti<strong>on</strong>, all <str<strong>on</strong>g>of</str<strong>on</strong>g> which were viewed as signs <str<strong>on</strong>g>of</str<strong>on</strong>g> the crisis <str<strong>on</strong>g>of</str<strong>on</strong>g> Taylorism, Fordismor mass producti<strong>on</strong>. In many countries, programmes were launched with the aim <str<strong>on</strong>g>of</str<strong>on</strong>g> improvingthe quality <str<strong>on</strong>g>of</str<strong>on</strong>g> working life, humanizing work or promoting labour-management cooperati<strong>on</strong>.In the 1980s and 1990s, the focus <str<strong>on</strong>g>of</str<strong>on</strong>g> the programmes increasingly expanded to improving theproductivity, competitiveness and innovativeness <str<strong>on</strong>g>of</str<strong>on</strong>g> companies as well.The interest shown by governments and labour market organizati<strong>on</strong>s in workplace developmentprogrammes has varied, depending <strong>on</strong> the period and the country c<strong>on</strong>cerned. In Germany andespecially in Sweden, where government and labour market organizati<strong>on</strong>s have funded workplacedevelopment more than anywhere else since the 1970s, the volume <str<strong>on</strong>g>of</str<strong>on</strong>g> programmatic developmenthas fallen distinctly in recent years. In certain other countries, for instance Finland and Ireland,programmatic development did not begin until the 1990s. Meanwhile, Anglo-American countries,with the partial excepti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> Australia, have never given this much effort.Despite certain comm<strong>on</strong> trends, programmatic workplace development has developed differentlyin different countries, equally where theoretical approaches, programme designs and instituti<strong>on</strong>alarrangements are c<strong>on</strong>cerned (Business Decisi<strong>on</strong>s Limited 2000; Gustavsen et al. 2001; Naschold1994). The instituti<strong>on</strong>al envir<strong>on</strong>ment in which companies operate and in which labour, labourmarket and R&D policy are implemented has had c<strong>on</strong>siderable impact <strong>on</strong> approaches to workplacedevelopment in practice. The instituti<strong>on</strong>al envir<strong>on</strong>ment is made up <str<strong>on</strong>g>of</str<strong>on</strong>g> many historical and culturallayers. The c<strong>on</strong>tent and form <str<strong>on</strong>g>of</str<strong>on</strong>g> workplace development approaches has been most affected by whothe key collective actors are and how their mutual relati<strong>on</strong>ships are structured. The key collectiveactors are usually companies and company networks, research groups, labour market organizati<strong>on</strong>s,governments and various funding bodies and authorities in charge <str<strong>on</strong>g>of</str<strong>on</strong>g> working-life, technology andregi<strong>on</strong>al development. In Finland, Germany and France, for instance, government or governmentagencies have held a key role as initiator and coordinator <str<strong>on</strong>g>of</str<strong>on</strong>g> development programmes, while thisrole has been played by the axis between the labour market organizati<strong>on</strong>s in countries such asNorway, Denmark and Ireland. In Sweden, the UK and Italy, meanwhile, the engine has beenvarious regi<strong>on</strong>al actors in recent years.
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4PREFACENew ways of</strong
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8PARALLEL SESSION PRESENTATIONSI Gl
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11PLENARY SESSION PRESENTATIONSI St
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13Learning and organizational devel
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15The New Policy Agenda for eWork i
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17eWork has also emerged as a key f
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20Telework and local entrepreneursh
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22involves interaction and planning
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25The Green Paper is also addressin
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27Information society, Globalisatio
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29The European Uni
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31The Commission paperThe Commissio
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33Summary from EPRI meeting 1Jouni
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35It was agreed that online access
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37Professor Turkka
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39Delegations from 24 Europ
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41ConclusionsMatti Salmenperä, Dir
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43The role of tech
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46e-Work in Europe - Indicators for
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48The results from the ECaTT projec
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50According to our forecasts using
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52In general, the transition from t
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54market adaptablity (in the EC und
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56Tele-cooperation is already widel
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58As Table 7 shows, overall self-em
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60the traditional view of</
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62Figure 4:Adaptability of<
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646. Summary and ConclusionsThe pre
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66Virtual work in a real worldUrsul
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68Still more misleading is the assu
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70what, then, has changed?Any analy
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72Preliminary results of</s
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74Figure 3:eWork demand in Europe,
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76As can be seen, by far the most c
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78Information Security in E-workArt
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803. The impact of
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82Accommodating the new economy:The
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84With distributed workforces only
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86As the level of
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885. SANE future research tasksThe
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90Awareness: For fluent distributed
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92On a 17” screen the user is abl
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95PARALLEL SESSION PRESENTATIONSI G
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972. The set of VI
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99What is global e-Work?E-work is w
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101Contribution to progress in the
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103Most relevant: The unprecedented
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105PARALLEL SESSION PRESENTATIONSII
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107The Siemens CaseSiemens Finland
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109Challenges of v
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111Teleware’s combination trainin
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113PARALLEL SESSION PRESENTATIONSII
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115Towns should regain their anothe
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117In order to be successful, devel
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119The Models of I
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121Table 1.Telework implementation
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123of threats in o
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125Fig.3.Level of
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127Telework is applied in Poland in
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129The first area is strictly conne
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131Awareness of Te
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133work more effective, producing h
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135Conferences on Telework in Budap
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137Telecommunication services penet
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139Look at World (in Estonian: Vaat
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141Aim of project
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143PARALLEL SESSION PRESENTATIONSIV
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145There seems to be a vicious circ
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147netOrganisationStefano Lotti, CE
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149We can now temporarily observe t
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- Page 158 and 159: 159This paper looks first at how eL
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- Page 170 and 171: 171a structured questionnaire, and
- Page 172 and 173: 1735. Telework Eight Months LaterDu
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- Page 184 and 185: 185Since technological reason in ge
- Page 186 and 187: 187The main exception at the moment
- Page 188 and 189: 189Claussen 2001) , the few bigger
- Page 190 and 191: 191ReferencesAlasoini. T. and Kyll
- Page 192 and 193: 193IntroductionThe ongoing economic
- Page 194 and 195: 195Building on former programmesThe
- Page 196 and 197: 197Therefore, it seems essential th
- Page 198 and 199: NotesBaethge, Martin (1999): Transf
- Page 202 and 203: 203Challenges for Programmatic Work
- Page 204 and 205: 205different kinds of</stro
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- Page 208 and 209: 209Development Cooperation
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- Page 212 and 213: 213IntroductionEco-Managed eWork as
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- Page 228 and 229: 229The knowledge economy is not <st
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- Page 232 and 233: 233The paper of Sh
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- Page 236 and 237: 237Appendix AE -WORK 2001 Conferenc
- Page 238 and 239: 239Year 2002 conferenceParallel ses
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- Page 242 and 243: 243Appendix CList of</stron
- Page 244 and 245: 245Harle Bob European</stro
- Page 246 and 247: 247Koivusalo Salla Helsinki Univers
- Page 248 and 249: 249Mustikkamäki Nina University Of
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251Sajavaara AnuEmployers’ Associ
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253Wasinger Walter Informations-Tec
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255