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Proceedings of 8th European Assembly on telework (Telework2001)

Proceedings of 8th European Assembly on telework (Telework2001)

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169Home Telework As A Key Acti<strong>on</strong> To IncreaseWork Satisfacti<strong>on</strong> Am<strong>on</strong>g Call Centre OperatorsPatrizio Di Nicola, Dinicola.it research, Italy1. PrefaceTelecom Italia’s ”Service 12” is <strong>on</strong>e <str<strong>on</strong>g>of</str<strong>on</strong>g> the largest call centres in Italy with its almost 4,000employees. Its aim is to give directory assistance to customers, typically by supplying <strong>on</strong>e customerwith the teleph<strong>on</strong>e number <str<strong>on</strong>g>of</str<strong>on</strong>g> another, provided that the name and address are known. The serviceis composed <str<strong>on</strong>g>of</str<strong>on</strong>g> 104 centres that are clustered in 33 branches and located all over Italy.Service 12 <str<strong>on</strong>g>of</str<strong>on</strong>g>ficially decided to test <strong>telework</strong> in July 1998, when Telecom Italia and the tradeuni<strong>on</strong>s signed a framework agreement <strong>on</strong> the applicability <str<strong>on</strong>g>of</str<strong>on</strong>g> home <strong>telework</strong> at the service. Thisagreement entered its operati<strong>on</strong>al phase about nine m<strong>on</strong>ths later, when 200 voluntary employeesbegan to work at home between March and June <str<strong>on</strong>g>of</str<strong>on</strong>g> 1999. Parallel to the implementati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g><strong>telework</strong>, research was approved to m<strong>on</strong>itor the people involved (<strong>telework</strong>ers, their managers andfamilies) during the first 15 m<strong>on</strong>ths <str<strong>on</strong>g>of</str<strong>on</strong>g> home <strong>telework</strong>.In the beginning <str<strong>on</strong>g>of</str<strong>on</strong>g> the experimentati<strong>on</strong>, and during the present research, the possibilities <str<strong>on</strong>g>of</str<strong>on</strong>g>communicati<strong>on</strong> between the operators and their <str<strong>on</strong>g>of</str<strong>on</strong>g>fices were reduced. The existence <str<strong>on</strong>g>of</str<strong>on</strong>g> a singleISDN c<strong>on</strong>necti<strong>on</strong> prevented the operators, when <strong>on</strong>line during the working hours, from receiving ormaking ph<strong>on</strong>e calls or sending faxes to the <str<strong>on</strong>g>of</str<strong>on</strong>g>fice without going <str<strong>on</strong>g>of</str<strong>on</strong>g>fline. The teleph<strong>on</strong>e equipmentallowed them to communicate perhaps <strong>on</strong>ly with the manager (not with colleagues or otherTelecom Italia <str<strong>on</strong>g>of</str<strong>on</strong>g>fices), and, in the absence <str<strong>on</strong>g>of</str<strong>on</strong>g> an intranet c<strong>on</strong>necti<strong>on</strong>, the fax machine was the <strong>on</strong>lytool through which the <strong>telework</strong>ers received news and orders <str<strong>on</strong>g>of</str<strong>on</strong>g> service.From the point <str<strong>on</strong>g>of</str<strong>on</strong>g> view <str<strong>on</strong>g>of</str<strong>on</strong>g> the researchers, such ”communicati<strong>on</strong> poverty” due to the technologicalc<strong>on</strong>diti<strong>on</strong>s <str<strong>on</strong>g>of</str<strong>on</strong>g> the experiment had the advantage <str<strong>on</strong>g>of</str<strong>on</strong>g> exacerbating the sense <str<strong>on</strong>g>of</str<strong>on</strong>g> isolati<strong>on</strong> from theother <strong>telework</strong>ers <str<strong>on</strong>g>of</str<strong>on</strong>g> the firm, an aspect that is c<strong>on</strong>sidered the principal disadvantage <str<strong>on</strong>g>of</str<strong>on</strong>g> home<strong>telework</strong>. Thus, the problem <str<strong>on</strong>g>of</str<strong>on</strong>g> isolati<strong>on</strong> would be amplified, which would make it possible to fullyassess the benefits raised from <strong>telework</strong> even in the presence <str<strong>on</strong>g>of</str<strong>on</strong>g> adverse technological factors.The research spanned from June 1999 to September 2000. The positive results <str<strong>on</strong>g>of</str<strong>on</strong>g> the firstexperiment motivated Telecom Italia and the trade uni<strong>on</strong>s to agree to expand <strong>telework</strong> to another110 units in November 2000. The new agreement, taking into account the results <str<strong>on</strong>g>of</str<strong>on</strong>g> the research,upgraded the communicati<strong>on</strong> opportunities <str<strong>on</strong>g>of</str<strong>on</strong>g> the <strong>telework</strong>ers by supplying them with newworkplaces equipped with a link to the company intranet and email systems.

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