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Proceedings of 8th European Assembly on telework (Telework2001)

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145There seems to be a vicious circle here and quite a few corporati<strong>on</strong>s are struggling with it.Todays’ lean enterprises have outsourced in order to save costs and decrease complexity. But thendependency <strong>on</strong> partners lead to another increase <str<strong>on</strong>g>of</str<strong>on</strong>g> complexity and obviously costs. e-commercewith e-marketplaces were supposed to reduce this complexity but by its very systemic natureincreased it as well. To learn about the reality <str<strong>on</strong>g>of</str<strong>on</strong>g> “total costs <str<strong>on</strong>g>of</str<strong>on</strong>g> ownership” added some additi<strong>on</strong>alsobering insights.At the end <str<strong>on</strong>g>of</str<strong>on</strong>g> the day it was <strong>on</strong>ly through enabling applicati<strong>on</strong>s and the know-how <str<strong>on</strong>g>of</str<strong>on</strong>g> competentemployees that this vicious circle was broken. People with knowledge supported by empoweringapplicati<strong>on</strong>s make it possible to cope with complexity. With knowledgable employees and enablingapplicati<strong>on</strong>s the corporati<strong>on</strong> can follow a two folded approach: Shrinking and growing at the sametime. Shrinking through focussing <strong>on</strong> the core business and growing through establishing anextended partnership network.In such a dynamic and complex envir<strong>on</strong>ment the e-worker finds himself in a pole positi<strong>on</strong>, becauseit’s her/his knowledge which is the basis for success. Informati<strong>on</strong> and knowledge are key in thebusiness processes <str<strong>on</strong>g>of</str<strong>on</strong>g> the extended envir<strong>on</strong>ments. At the end <str<strong>on</strong>g>of</str<strong>on</strong>g> the day, they represent the missi<strong>on</strong>criticalhuman comp<strong>on</strong>ent <str<strong>on</strong>g>of</str<strong>on</strong>g> trilli<strong>on</strong>s <str<strong>on</strong>g>of</str<strong>on</strong>g> numerical transacti<strong>on</strong>s.Extended relati<strong>on</strong>sships bey<strong>on</strong>d the corporate boundaries pose extreme demands <strong>on</strong> all actorswith regards to pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essi<strong>on</strong>al and social competencies. Horiz<strong>on</strong>tal key competencies are in highdemand. Enterprises need to provide knowledge services within the informated business processesal<strong>on</strong>g all elements <str<strong>on</strong>g>of</str<strong>on</strong>g> the extended value-chain. This is an extreme challenge for corporate training,a corporate functi<strong>on</strong> with a traditi<strong>on</strong>al c<strong>on</strong>servative role and <str<strong>on</strong>g>of</str<strong>on</strong>g>ten severe acceptance problems.When buyers negotiate their c<strong>on</strong>tracts <strong>on</strong> the Internet, they need to be supported with informati<strong>on</strong>,knowledge and training <strong>on</strong> the Internet. When they use an electr<strong>on</strong>ic marketplace they need tobe supported within the electr<strong>on</strong>ic marketplace. A modern bricks-and-mortar training center andqueuing for a training course (undated by its very nature) are no use to them.Trust is the basis <str<strong>on</strong>g>of</str<strong>on</strong>g> all transacti<strong>on</strong>s be it in a traditi<strong>on</strong>al or electr<strong>on</strong>ic envir<strong>on</strong>ment. The path totrust is knowledge. In order to build trust and secure transacti<strong>on</strong>s knowledge needs to be <str<strong>on</strong>g>of</str<strong>on</strong>g>feredas a service throughout the extended value chain. Such a service is <str<strong>on</strong>g>of</str<strong>on</strong>g>fered through knowledgeportals and e-learning programmes bey<strong>on</strong>d the traditi<strong>on</strong>al HRD boundaries. It helps CustomerRelati<strong>on</strong>ship Management to improve customer integrati<strong>on</strong> and loyalty and purchasing staff toimprove the quality <str<strong>on</strong>g>of</str<strong>on</strong>g> their vendor relati<strong>on</strong>ship – through training and knowledge <str<strong>on</strong>g>of</str<strong>on</strong>g>ferings. Aspowered.com - the Dell and Barnes & Noble virtual universities provider - has put it: “Sellers needto teach and buyers want to learn.“Providing such an infrastructure is not trivial. People operate al<strong>on</strong>g the lines <str<strong>on</strong>g>of</str<strong>on</strong>g> the extendedvalue chain in virtual envir<strong>on</strong>ments. Therefore the capacity to capture, represent and distributeknowledge needs to take place exactly in this envir<strong>on</strong>ment in a fully informated mode. Applicati<strong>on</strong>swhich enable people to do this are in high demand today.

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