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Annual report 2010 - Imperial Tobacco Group

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Our Key AssetsMarket FootprintLink to StrategyFY10 Cigarette VolumesStrategy Performance Governance FinancialsKey: FY10 cigarette volumesMature markets 40%Emerging markets 60%WesternEurope33 %Rest ofEurope33 %USA4 % Africa &Middle East22 %Our Balanced Operating PlatformWe have a broad market footprint with a balance of matureand emerging markets, creating a strong operating platformfrom which to maximise the potential of our brands. We drivesales growth across all markets with our global strategicbrands complemented by our regional and local brandportfolio. We balance our market share targets withsustainable profit growth in mature markets, while ourinvestment priorities target Eastern Europe, Africa, theMiddle East and Asia to further build our position inemerging markets.10

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