Annual report 2010 - Imperial Tobacco Group

How We Leverage Our Key Assets continued We align our portfolio toevolving consumer preferences.See examples overleaf of ourconsumer centricity in practiceExecution ExcellenceA fast and flexiblebusiness focusedon deliveryLink to StrategyStrategy Performance Governance FinancialsWe are a fast and flexible business with a strong reputationfor delivering results through execution excellence.Internally, our focus is on systems and processes thatcontinually drive operational performance, ensuring that theentire organisation is aligned with our sales growth strategy.This is particularly important within our supply chainoperations ensuring that product and information flowsare integrated and that working capital is optimised.Strong communication and processes between these teamsis critical to ensure that we respond rapidly to consumer andcustomer requirements.Externally, our execution excellence focus is on tradecustomers and industry partners.Through our trade marketing activities we build strong andlasting relationships with retailers, working closely with themto maximise sales and supporting them in managing theimpact of regulation.Our trusted partnering credentials are highly respected inthe tobacco industry. We have a strong track record ofdeveloping many successful strategic alliances and jointventures over the years with our industry peers and withother parties around the world.Our ability to build these relationships whilst competingeffectively, gives us a unique position as the partner ofchoice within the tobacco industry.1718