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Annual report 2010 - Imperial Tobacco Group

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Corporate Responsibility continuedStrategy Performance Governance FinancialsCommunity InvolvementWe allocated around £3 million to community investment in<strong>2010</strong> as well as the management time involved to maximisethe benefits from our community investment programme.During the year our employees also gave their time duringnormal working hours to contribute to local communityprogrammes in a number of countries such as the UK,Greece and Poland.As a result of our engagement activities and analysis of ourbenchmarks we have strengthened our community investmentapproach. We have joined the London Benchmarking <strong>Group</strong>which helps facilitate the sharing of good practice forcommunity investment. We have improved the way westructure our community investment this year, with fundsconsistently allocated by our regional committees againstthe five categories below:––Improved livelihoods: supporting micro-finance andsustainable agriculture projects.––Community wellbeing: funding health, water, sanitation andHIV/AIDS projects and other community support projectsincluding those working with elderly and disabled people.––Environment: backing projects that tackle climate change,deforestation and protection of water sources projects.––Adult Education: providing scholarships and fundingcourses as well as improving access to education.––Disaster Relief: responding to significant globalhumanitarian events.We have further reviewed the Altadis Foundation during theyear to align more closely with our community investmentapproach. The Foundation budget has been redirected tosupport communities in Spain and supply chain sustainabilityissues in Latin America. The Foundation has successfullycollaborated with a charity to provide disaster relief activities,including the provision of clean drinking water in Guatemala,assisting families to improve their domestic living conditions.Further examples of projects and the benefits delivered totheir communities are available on our website.MadagascarOur business in Madagascar involves tobacco growing, processing,manufacturing and distribution. We work closely with thecommunities around our operations in Madagascar and investin practical initiatives that actively support these communities.Read more about our activities at www.imperial-tobacco.com/cr for more information visit:www.imperial-tobacco.com/cr52

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