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Annual report 2010 - Imperial Tobacco Group

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Total <strong>Tobacco</strong>5 % Our Powerful Brand and Product PortfolioAsiain cigarettesInternational strengthpapers and tubesWorld No.1 inTotal<strong>Tobacco</strong>World No.1 infine cut tobaccoWorld No.1 in cigarsAustralasia& Duty Free3 %Our comprehensive brand and product portfolioconsiderably enhances our growth opportunities. We havestrong local, regional and international brands and productsacross all key price segments and product types withinindividual markets providing us with the flexibility to bestmeet local consumer and customer needs. Complementingour global strategic cigarette brands Davidoff, GauloisesBlondes and West is our world number one position in finecut tobacco, cigars, papers and tubes. We continue toleverage the strength of our portfolio through trademarketing excellence and our focus on innovation.11

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