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Annual report 2010 - Imperial Tobacco Group

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Our Key Assets continuedBrand EquityLink to StrategyStrategy Performance Governance FinancialsDavidoffDavidoff is our global strategic super premium cigarettebrand and we have delivered compound volume growth of 6per cent over the past five years. In <strong>2010</strong>, a number of newinitiatives have driven further growth, particularly in EasternEurope. We have a new and reinvigorated brand strategywith new packaging, brand variants and formats in areasincluding superslims and kingsize superslims.Gauloises BlondesGauloises Blondes is our biggest sellingbrand by volume. In <strong>2010</strong> this iconicbrand was 100 years old and wecelebrated this centenary with anumber of new formats and specialeditions in key markets.12

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