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Annual report 2010 - Imperial Tobacco Group

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Our global strategic cigarette brandsDavidoff, Gauloises Blondes and Westhave benefited from brand rejuvenationsto ensure they remain dynamic andaligned to consumer preferences.WestOur global strategic value for money brand is West. Newpack designs and variants have been well received by ourconsumers with positive results in Taiwan and Turkey and ina number of markets in Central and Eastern Europe. We grewWest cigarette volumes by 2 per cent during the year.13

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