"Define Your Life, But Not For Likes" Xistance Campaign Plan

people known to team members. The continued sharing by those
individuals created a snowball sample as well.
FINDINGS. Wolfpack PR’s careful analysis found better messaging
techniques to reach Xistance’s publics and raise awareness. We
discovered that most individuals see or hear advertisements through
television or social media. We also found that most people discover
new websites and internet-based services through word-of-mouth.
Our analysis also revealed some insights into social media usage and
attitudes. An overwhelming 97.78 percent of people surveyed said
they used social media, and Facebook was at the top of greatest daily
usage.
Very few individuals surveyed said they were likely to use a newly
launched website; however, this is in line with typical adoption
patterns. We did, however, have a significant interest in people
documenting their life. We also found privacy to be something most
individuals care about deeply, but that these individuals continue to
use social media websites that collect and share data with third party
sources.
TARGET PUBLICS. Wolfpack PR has identified three primary publics
for the purpose of our campaign. These three publics include: 50 to
70-year-olds, individuals who value privacy and are currently using
traditional social media platforms, and individuals in the technology
sector.
10