"Define Your Life, But Not For Likes" Xistance Campaign Plan

DIRECTION. Wolfpack PR’s campaign will focus on increasing public
awareness associated with Xistance and targeting the identified
publics will be key in meeting the desired outcome of 5,000 users
within the first four months. Additionally, Xistance must convince
relevant publics the level of privacy offered is a positive and help
them recognize the need it will help fill in their lives. By doing so, the
company will not only increase awareness and name recognition, but
they will also gain users.
POTENTIAL OBSTACLES. One potential obstacle for Wolfpack PR’s
campaign is how to reach key publics, while still setting Xistance apart
from social media. Because the concept of the website is difficult to
explain or understand, effective messaging for each target audience
will be needed to reach Xistance’s goal of 5,000 users within the first
four months of their launch date.
Because the company is completely self-funded, monetary resources
may also become a cause for concern.
RESOURCES. Wolfpack PR has access to Xistance’s marketing
manager, Cassady Channita, to answer any questions and provide us
with needed information.
The company website and social media accounts — Facebook, Twitter,
LinkedIn — will provide Wolfpack PR with immediate updates
concerning the organization as well as their growing user base as the
launch date of the website approaches.
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