"Define Your Life, But Not For Likes" Xistance Campaign Plan
A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.
A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.
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4. Attend 2018 International Startup Fair (International Startup Fair).<br />
• Purchase Pit Table for Startups & 2 Conference Ticket<br />
Package.<br />
• Purchase the lanyard sponsorship at the conference to<br />
further <strong>Xistance</strong>’s brand recognition.<br />
• See Appendix J for a sample proof of the lanyard.<br />
5. Submit an application to be a participant in the Pitch Competition<br />
at the 2018 International Startup Fair (Startup Competition).<br />
• To do this, <strong>Xistance</strong> will need to use its existing<br />
AngelList.com account to submit an application.<br />
6. Distribute press releases to specific news media outlets and<br />
leaders in the technology industry that are found using Meltwater.<br />
Each press release will focus on a specific topic to generate buzz<br />
around <strong>Xistance</strong>, including:<br />
• Official launch of <strong>Xistance</strong>.<br />
• Attendance at the International Startup Conference and/or<br />
participation in the Pitch Competition (if selected).<br />
• Launch of <strong>Xistance</strong> app.<br />
• See Appendix K for all press releases.<br />
EVALUATION<br />
To determine if the objectives have been met, Wolfpack PR suggests<br />
<strong>Xistance</strong> use data from its website to determine how many new<br />
accounts were created and compare how many clicks the website gets<br />
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