"Define Your Life, But Not For Likes" Xistance Campaign Plan
A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.
A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.
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3. Implement the following Twitter guidelines:<br />
• <strong>Xistance</strong> should post on Twitter at least seven times a day.<br />
• Every week, posts on this platform should be consistent with<br />
the following hashtags:<br />
• Monday - #MemorializeMonday<br />
• Posts should be centered on remembering those<br />
who have passed on but made an impact on<br />
someone’s life or the world.<br />
• Wednesday - #<strong>Define</strong><strong>Your</strong>s<br />
• Posts should be centered on a defining moment in<br />
a specific person’s life.<br />
• Friday - #FamilyHistoryFriday<br />
• Posts should be centered on highlighting a fun fact<br />
about an <strong>Xistance</strong> employee’s family history or a<br />
historical figure.<br />
• See Appendix B for a sample post of each hashtag.<br />
• Posts featuring the hashtags should be retweeted and<br />
favorited by the <strong>Xistance</strong> Twitter account to promote<br />
conversation.<br />
• Monitor hashtags for trolls.<br />
• Trolls are individuals on the internet who use hashtags<br />
specifically for gaining attention and provoking<br />
arguments.<br />
• Trolls will not be contributing to the overall conversation<br />
started by the hashtags.<br />
• Do not respond to these tweets.<br />
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