"Define Your Life, But Not For Likes" Xistance Campaign Plan
A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.
A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.
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2018 International Startup Fair, and potentially forming relationships<br />
with Ancestry.com and/or Legacy.com.<br />
EVALUATION AND STEWARDSHIP. <strong>For</strong> evaluating the measurable<br />
objectives, Wolfpack PR suggests that <strong>Xistance</strong> compare website data,<br />
social media data, and the number of relationships before and after<br />
the campaign. <strong>For</strong> stewardship efforts, Wolfpack PR can foster<br />
relationships throughout the campaign inside of the technology<br />
sector that can be maintained by <strong>Xistance</strong> through continued<br />
presence at events where they may be. We also suggest that <strong>Xistance</strong><br />
maintain relationships cultivated during the campaign and continue<br />
to be open to new partnerships afterwards.<br />
KEY DATES FROM TIMELINE.<br />
• June 8, 2017: Send all graphics and information to Capstone<br />
Production Group for 15 second advertisement.<br />
• June 12, 2017: Press Release announcing launch.<br />
• June 15, 2017: <strong>Xistance</strong> Launch.<br />
• June 19, 2017: Begin three-month social media campaign.<br />
• Sept. 19, 2017: End three-month social media campaign and<br />
evaluate.<br />
• Jan. 1, 2018: <strong>Xistance</strong> app launches. Distribute press release<br />
announcing app launch.<br />
• May 2018: Attend International Startup Fair (specific dates not yet<br />
announced).<br />
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