"Define Your Life, But Not For Likes" Xistance Campaign Plan
A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.
A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.
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The sixth question asked how interested they are in documenting<br />
their life. The responses were:<br />
These responses were then tested to see if a correlation existed<br />
between an interest in documenting one’s life and age — these two<br />
variables showed a significant inverse relationship, r = .15, p = .006,<br />
meaning younger people value documenting their life more.<br />
PRIVACY VALUES AND EXPECTATIONS. The following five questions<br />
analyze how the target audiences of <strong>Xistance</strong> value privacy when<br />
using social media or social media-type platforms.<br />
The first question asked how important privacy online is. The<br />
responses were:<br />
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