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"Define Your Life, But Not For Likes" Xistance Campaign Plan

A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.

A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.

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HOLD FOR RELEASE UNTIL APRIL 16<br />

<strong>Xistance</strong> to Participate in Pitch Competition at International Startup<br />

Conference<br />

<strong>Xistance</strong> will enter the Pitch Competition at the International Startup Conference<br />

to promote the company.<br />

RALEIGH, N.C., April 15, 2018 — In May 2018, <strong>Xistance</strong> will attend the International<br />

Startup Conference and participate in the Pitch Competition. The conference is<br />

one of the largest in Silicon Valley and is designed specifically for startup<br />

companies. At the conference, <strong>Xistance</strong> will be looking to pitch its company to the<br />

press, reach influencers and promote its brand.<br />

The Pitch Competition gives applicants the opportunity to pitch their company on<br />

stage for more than 1,000 people. <strong>Xistance</strong> is looking to spread the word about its<br />

company and form connections with influencers through its pitch. The audience<br />

will decide the top three pitches, who will then qualify for the afternoon VC panel,<br />

which will determine the winner.<br />

The conference includes a fair that is free and open to the public. <strong>Xistance</strong> will<br />

have a booth at the fair, where two representatives of the company will be<br />

answering questions about the company, handing out lanyards and promoting<br />

<strong>Xistance</strong> to attendees.<br />

<strong>Xistance</strong> is an online platform that prides itself on the values of privacy and<br />

storytelling. It allows users to define familial backgrounds and record life events<br />

through personalized, individual profiles. It gives users the chance to digitally<br />

memorialize loved ones and create autobiographies to share with whomever they<br />

choose.<br />

<strong>For</strong> more information about <strong>Xistance</strong> and/or its participation in the Pitch<br />

Competition, email Britney Callahan: bncallah@ncsu.edu.<br />

—END—<br />

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