"Define Your Life, But Not For Likes" Xistance Campaign Plan

Wolfpack PR discovered in its research that most people encountered
advertisements online, and they typically tried new products or
services based on recommendations from people that they know. Our
strategy will include placing consistent and engaging content and
advertisements on social media platforms and search engines in
order for people to encounter these throughout their daily lives. The
engaging content will help facilitate conversations between friends,
colleagues and others to bring in more users based on word-ofmouth
and personal recommendations. In addition to increasing
usership, Wolfpack PR also plans to increase Xistance’s presence in
the technology sector. Our strategy for this will include outreach to
other companies, media organizations and potential partners within
the sector. Our campaign objectives include increasing the number of
new website users, the number of social media followers, and the
number of relationships in the technology sector. Here are a few of
the tactics we propose in our campaign:
• Facebook Advertisements
• Google AdWords Advertising
• Social Media Posts with specific hashtags
• #DefineYours, #MemorializeMonday, #FamilyHistoryFriday
• 15-second advertisement for YouTube
• Form relationship(s) with Ancestry.com and/or Legacy.com
• Attend 2018 International Startup Fair
Wolfpack PR has included a campaign timeline that will run from the
website's launch day to May 2018, with a total budget of $14,684.58.
54