"Define Your Life, But Not For Likes" Xistance Campaign Plan
A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.
A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
• Google AdWords<br />
• Total cost is $2,300.00, equating to $25 per day during the<br />
three-month campaign period (Google AdWords).<br />
• Google AdWords has estimated <strong>Xistance</strong>’s advertisement<br />
placement to produce the following results:<br />
• 770+ clicks<br />
• Clicks are the number of times an advertisement is<br />
expected to be clicked on (Click: Definition).<br />
• 42k+ impressions<br />
• Impressions are the number of times an<br />
advertisement is expected to be shown on a<br />
search result page or other site on the Google<br />
Network (Impressions: Definition).<br />
• <strong>Xistance</strong> will only be charged if the individual clicks on the<br />
advertisement.<br />
Meltwater Subscription<br />
• A yearly subscription to the online database is $4,600 (Meltwater)<br />
• This will allow <strong>Xistance</strong> to distribute press releases and other<br />
forms of content to specific individuals, demographics or<br />
regions and further their outreach.<br />
• Contact: Emily Freeman — emily.freeman@meltwater.com<br />
73
Change language