"Define Your Life, But Not For Likes" Xistance Campaign Plan

Recommendations

Info

SITUATION ANALYSIS
Page 1: Define Your Life, But Not For Likes
Page 5: FOREWORD
Page 9 and 10: CAMPAIGN SUMMARY INTRODUCTION. Wolf
Page 11 and 12: CAMPAIGN GOALS. • Increase the nu
Page 13: BUDGET OVERVIEW. 2018 International
Page 18 and 19: A S.W.O.T analysis was performed to
Page 20 and 21: Hershey’s vision was to create a
Page 22 and 23: RELEVANT PUBLICS Xistance is a webs
Page 24 and 25: S.W.O.T. ANALYSIS STRENGTHS. • Xi
Page 26 and 27: • Since the service has not yet l
Page 28 and 29: CURRENT SITUATION CURRENT POSITION.
Page 30 and 31: Qualtrics, provided to North Caroli
Page 33 and 34: EXECUTIVE SUMMARY The foundation of
Page 35 and 36: RESEARCH PLAN RESEARCH GOALS. Throu
Page 37 and 38: INSTRUMENT. The survey was created
Page 39 and 40: The second question asked participa
Page 41 and 42: The fourth question asked how likel
Page 43 and 44: These responses were then tested to
Page 45 and 46: INTERPRETATION MESSAGING TECHNIQUES
Page 47 and 48: little name recognition. The two mo
Page 49: these websites. Wolfpack PR interpr
Page 53 and 54: EXECUTIVE SUMMARY Wolfpack PR has c
Page 55 and 56: INTRODUCTION Wolfpack PR created a
Page 57 and 58: ideas and innovations. Considering
Page 59 and 60: The messages to potential users wil
Page 61 and 62: TACTICS. Implement the following s
Page 63 and 64: 4. Create a 15 second advertisement
Page 65 and 66:
launch, maintain them, and capitali
Page 67 and 68:
efore and after the campaign. We al
Page 69 and 70:
• Sept. 19, 2017 • End three-mo
Page 71 and 72:
2018 International Startup Conferen
Page 73 and 74:
• Google AdWords • Total cost i
Page 75 and 76:
REFERENCES About cost-per-view (CPV
Page 77:
Xistance. (n.d.). Xistance Podcast.
Page 81 and 82:
APPENDIX A: SURVEY INSTRUMENT We ar
Page 83 and 84:
Display the following question if
Page 85 and 86:
6. How important is privacy online
Page 87 and 88:
Page 89 and 90:
Page 91 and 92:
21. How interested would you be in
Page 93 and 94:
26. What is your ethnicity? • Whi
Page 95:
APPENDIX B: CONTENT CALENDAR WITH S
Page 99:
APPENDIX D: CAPSTONE PRODUCTION GRO
Page 103:
APPENDIX F: SAMPLE GOOGLE ADWORDS A
Page 107:
APPENDIX H: ANCESTRY.COM PITCH LETT
Page 111:
APPENDIX J: LANYARD SPONSORSHIP PRO
Page 115:
HOLD FOR RELEASE UNTIL JAN. 1 Xista
Page 119:
HOLD FOR RELEASE UNTIL APRIL 16 Xis
show all

"Define Your Life, But Not For Likes" Xistance Campaign Plan

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?