"Define Your Life, But Not For Likes" Xistance Campaign Plan

awareness in order to gain users. The website will help people create
authentic, auto-biographical stories, memorialize their loved ones,
and share that history and depth with a small circle. Emphasis on
their core value of privacy will play an important role here because
that is what sets them apart from social media. Privacy makes it personal
and provides a platform to be genuine.
INTERNAL FACTORS
MISSION STATEMENT. The mission of the organization is to provide a
“private, user-controlled autobiographical website built to help people
understand how both the past and present define who they
are” (Xistance [Profile Page], 2015).
VISION. The vision of the organization is to promote authentic
storytelling in a private setting.
VALUES. As an organization, Xistance holds the following values:
privacy, personal storytelling, unique familial history and
memorializing loved ones who have passed away.
ORGANIZATIONAL HISTORY. While working toward his MBA, the CEO
and founder of Xistance, Samuel Hershey, had to create a fake
business for a class project. Instructed to fill a gap in the market,
Hershey chose to build a business to memorialize loved ones after
they have died using unique tombstones. Although tombstones are
no longer featured in the current business model, this idea
snowballed into what is now Xistance.
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