"Define Your Life, But Not For Likes" Xistance Campaign Plan
A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.
A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.
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APPENDIX G: ANIL DASH PITCH LETTER<br />
Dear Anil,<br />
I recently saw you speak to a class at North Carolina State University and one of<br />
your main talking points made me think of a client I’m currently representing. You<br />
spoke a lot about privacy of the users of technology and how companies aren’t<br />
doing enough to protect them — this immediately made me think of <strong>Xistance</strong>.<br />
<strong>Xistance</strong> is a private social media platform that allows users to track their own life<br />
events in a setting free of criticism or judgment. In order for users to connect,<br />
each party has to send and accept the invitation (think of it as a double<br />
handshake) in order to see the others’ posts. Another amazing thing about<br />
<strong>Xistance</strong> is that it doesn’t track data, which completely rids the fear of information<br />
being leaked from the minds’ of their users.<br />
<strong>Xistance</strong> is newly launched and would love for you to create an account and<br />
review the website on your blog — criticism is exactly what we’re looking for. Both<br />
you and <strong>Xistance</strong> hold privacy very close and we at Wolfpack PR would love to<br />
help spread the word about how user privacy isn’t always valued at other<br />
companies.<br />
Thank you,<br />
Britney Callahan<br />
Account Manager<br />
Wolfpack PR<br />
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