"Define Your Life, But Not For Likes" Xistance Campaign Plan

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APPENDIX E: SAMPLE FACEBOOK ADVERTISMENTS How the advertisement would appear when viewing Facebook on a desktop How the advertisement would appear when viewing Facebook on a mobile device 101
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Define Your Life, But Not For Likes
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FOREWORD
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CAMPAIGN SUMMARY INTRODUCTION. Wolf
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CAMPAIGN GOALS. • Increase the nu
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BUDGET OVERVIEW. 2018 International
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EXECUTIVE SUMMARY Xistance is a web
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awareness in order to gain users. T
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COMPETING FORCES AND COMPETITORS. A
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• Individuals who have recently h
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• Xistance has created teaser vid
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• Reaching out to local technolog
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DIRECTION. Wolfpack PR’s campaign
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RESEARCH FINDINGS
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With a completed tally of 412 parti
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METHODOLOGY OVERVIEW. Wolfpack PR c
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these dates, Wolfpack PR frequently
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The second question asked how frequ
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The sixth question asked how intere
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Questions three and four evaluated
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through word-of-mouth, Wolfpack PR
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The second question asked what thei
Page 51: CAMPAIGN PLAN
Page 54 and 55: Wolfpack PR discovered in its resea
Page 56 and 57: of Xistance. With a budget of $15,0
Page 58 and 59: THEME. Wolfpack PR’s extensive pr
Page 60 and 61: GOALS, OBJECTIVES, STRATEGIES AND T
Page 62 and 63: 3. Implement the following Twitter
Page 64 and 65: 6. Implement advertising on Google
Page 66 and 67: 4. Attend 2018 International Startu
Page 68 and 69: IMPLEMENTATION TIMELINE • June 8,
Page 70 and 71: • April 15, 2018 • Create media
Page 72 and 73: • YouTube Advertising • Total c
Page 74 and 75: Conclusion Wolfpack PR’s campaign
Page 76 and 77: Google AdWords. (n.d.). Retrieved f
Page 79: APPENDICES
Page 82 and 83: How are you protecting my privacy?
Page 84 and 85: Display the following question if
Page 90 and 91: 18. How do you feel about social me
Page 92 and 93: 23. How do you find out about new s
Page 94 and 95: 28. What is the highest degree or l
Page 97: APPENDIX C: SAMPLE FACEBOOK EVENT P
Page 103: APPENDIX F: SAMPLE GOOGLE ADWORDS A
Page 107: APPENDIX H: ANCESTRY.COM PITCH LETT
Page 111: APPENDIX J: LANYARD SPONSORSHIP PRO
Page 115: HOLD FOR RELEASE UNTIL JAN. 1 Xista
Page 119: HOLD FOR RELEASE UNTIL APRIL 16 Xis
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"Define Your Life, But Not For Likes" Xistance Campaign Plan

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